©2011 Cengage Learning. All Rights Reserved

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Presentation transcript:

©2011 Cengage Learning. All Rights Reserved ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Business Now: Change is the Only Constant What is the role of business in the economy? How has business evolved? What is the role of non-profits in the economy? What are the core factors of production? What are the elements of the environment affecting business? How are business trends impacting careers?

Business Now: Moving at Breakneck Speed Business – any activity that provides goods and services in an effort to earn profit. Nonprofit organizations focus on causes not profit. In the last decade: The players have changed What consumers want has changed How we buy has changed

Nonprofits and the Economy: The Business of Doing Good Profit – the financial reward that comes from starting and running a business. The money that a business earns in sales (or revenue) minus expenses.

The History of Business: Putting It All in Context The Industrial Revolution Mass Production Factories Work Specialization Efficiency The Entrepreneurship Era Industrial Titans Wealth creation Increase in Living Standard Competition Exploitation The Production Era Assembly Line Refining Production Productivity Gains Decrease Costs Hard Sell/No Customer Focus Marketing Era Consumer Power Growth in Consumerism Product Differentiation Customer Focus Relationship Era Long-term Customer Relationship Use of Technology

Factors of Production: The Basic Building Blocks Businesses rely on some combination of these factors: Natural Resources – land, water, wind, minerals Capital – machines, tools, buildings, information, technology Human Resources – physical, intellectual and creative contributions of labor Entrepreneurship – people who take the risk Entrepreneurship is a key factor. Most growing economies support and promote entrepreneurship.

Entrepreneurial Spirit: The Richest Americans 2008 Source: “The 400 Richest Americans”, September17, 2008, Forbes Website, http://www.forbes.com/lists/2008/54/400list08_The-400-Richest-Americans_Rank.html, accessed January 18, 2009.)

The Business Environment: The Context for Success

The Business Environment: The Context for Success The Economic Environment – the state of the economy and current actions by government agencies and consumers The Competitive Environment – many companies competing on customer satisfaction Leading Edge Products Speed to Market The Workforce Advantage Technological Environment – the World Wide Web and digital tools have transformed business and people’s lives

The Business Environment: The Context for Success The Social Environment Diversity Aging Population Rising Worker Expectations Ethics and Social Responsibility The Global Environment – the U.S. interacts with other economies across the world, especially as technology grows

Social Environment: U.S. Population Estimates (Source: U.S. Census Bureau, 2005-2007 American Community Survey, U.S. Census Website, http://factfinder.census.gov/servlet/ADPTable?_bm=y&-geo_id=01000US&-qr_name=ACS_2007_3YR_G00_DP3YR5&-ds_name=ACS_2007_3YR_G00_&-_lang=en&-_sse=on, accessed January 19, 2009; In a Generation, Minorities May Be the U.S. Majority, by Sam Roberts, August 13, 2008, New York Times Website,

Business and You: Making it Personal Business will impact your life Your personal business skills will impact your financial success

Looking Back What is the role of business in the economy? How has business evolved? What is the role of non-profits in the economy? What are the core factors of production? What are the elements of the environment affecting business? How are business trends impacting careers? 13