About Us I am Nisha Rajapprian with 3.5+ years of experience in technical publication, currently working with Innovatia India. I strive to produce high-quality content-rich user assistance documents. My aim is to enhance customer experience through engaging content.   I am Sindhu H.R, a budding writer currently working with Innovatia India. I have a year of experience in technical documentation for networking products, prior to which I worked as an Android developer. I am passionate about growing in the UI documentation field and content strategy analysis.  

Game On: Design for Engagement 19-05-2018

Let the Game Begin Traditional Approach Engaging Approach What is Gamification? Why Gamification? Elements of Gamification Bird’s Eye View Useful Software Real-time Examples Key Take-aways

What do you play ?

Activity On summer nights, Julio and the other boys sleep out in the yard. They put up a tent in a corner, with trees and bushes. That way they can easily imagine they are in uninhabited country. One evening Mike suggested that they tell ghost stories. After a particularly story, Mike couldn’t sleep; he was too nervous. About midnight he saw something move in the shadows. “Yeow!” he cried out. “There is a big bear! It is really huge!” In this sudden confusion, the tent collapsed on top of the boys. Parents ran out of the nearby house. They found a dog looking like a bear. It was sniffing at the boys under the tent. Wild Hot Scary Dark Anxious Thick Black

Activity On HOT summer nights, Julio and the other boys sleep out in the yard. They put up a tent in a DARK corner, with trees and THICK bushes. That way they can easily imagine they are in uninhabited WILD country. One evening Mike suggested that they tell ghost stories. After a particularly SCARY story, Mike couldn’t sleep; he was too nervous. About midnight he saw something move in the shadows. “Yeow!” he cried out. “There is a big bear! It is really huge!” In this sudden confusion, the tent collapsed on top of the boys. ANXIOUS parents ran out of the nearby house. They found a BLACK dog looking like a bear. It was sniffing at the boys under the tent. Wild Hot Scary Dark Anxious Thick Black

Activity Soft Drowsy Angry Fair Happy Tangy Bright

Activity TANGY DROWSY ANGRY SOFT HAPPY FAIR BRIGHT Soft Drowsy Angry

Traditional Approach

Engaging Approach

Gamification Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users contributions.

Why Gamification? Motivation Feedback Measurability Fun

Employee Engagement https://topcareernews.com/enhance-employee-engagement/

Pillars of Gamification Avatars Challenges Levels Badges Points Leaderboard

Bird’s Eye View Avatar Leaderboard Badges Points Rewards Levels

Useful Software

Real-time Examples Samsung- Customer engagement CISCO- Enhance virtual global sales Deloitte- Leadership training program Nike- Personal fitness goals DevHub- Project completions InMobi- Onboarding process Kaplan university- Educational achievement Microsoft- Language localization quality

Key Take Away Engage Challenge Entertain Apply Learn

Questions ? ? ? ? ? ? ? ? ? ? ?

Thank you