Example of the implementation of ECUDs in Hungary TeSzedd! 14 September 2013

About TeSzedd! Name TeSzedd! means „You Pick It!” or „You Grab It!" Third edition in 2013 Aims: cleaning the country, raising awareness, mobilization More than 1000 meeting points in nearly 1000 towns More than 100.000 volunteers collected 140.000 bags of waste (despite of the rain!) Significantly less waste due to communal service projects

Partners and participants Organizers OHÜ (NWMA) Ministry of Rural Development Ministry of Interior Ministry of Public Administra-tion and Justice Participants (volunteers) Civilians Schools Businesses NGOs etc. Partners (in return for allowance) Communica-tion Agency Home Guard (Militia) National Water Management Authority Public Services, Waste collecting companies

Location Publicly owned land, public premises – collection points Municipal solid waste only Interactive map online – everyone can pin dump sites or abandoned waste Avoidance of dangerous sites (rail tracks, deep forests, under water etc. ) 1000 meeting points – collecting tools and safety rules

Effectiveness Specify target groups Approach volunteers Find and pin abandoned waste sites Recruitment Mobilization Logistics of collection tools Communication Experience from previous years Collection

Public services Mobilization Disposal of collected waste (recycling not possible due contamination) Collect bagged waste after action (within a week) Doublecheck pinned sites (what kind of waste if any) Mobilization

Communication agency Creative design Press conference, press releases PR articles Interviews Website Social media Media surfaces Background studies Supply and distribution of collecting tools Statistics, reports

Media Bought Media Surfaces 300 billboards nationwide 40 radio spots School radio network PR articles in newspapers and websites Facebook paid advertisement Banners on several popular websites Own website + facebook page (9000 likes) Database marketing – emails to 30.000 addresses

Estimated costs Type Cost Marketing/communication 65,000 EUR Media surfaces 140,000 EUR Tools (gloves, bags etc.) 80,000 EUR Partners contribution 50,000 EUR Public services/collection 70,000 EUR Taxes (eg.: landfill tax) 25,000 EUR Total 430,000 EUR

Website www.teszedd.hu

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