House Style. What do we mean by House Style? Consistent use of text type, graphics, logo, colours etc throughout our work Positioning of logo and graphics.

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Presentation transcript:

House Style

What do we mean by House Style? Consistent use of text type, graphics, logo, colours etc throughout our work Positioning of logo and graphics Helps customers to recognise the brand Creates a corporate image

Example – Tesco Website

Fixtures Stores Petrol Trolleys

Products Standard products Value range Finest range Financial products

Business documents Letter Receipt Club card Flyer

Your documents To get a distinction you need to show that you have a consistent style If you use a logo, use it on all your documents Stick to the same type face Use the same colours or decide on a range and stick to it Dont use lots of different text sizes on the same document

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