One headcount briefing center can it work? Donna Marie Cobb Executive Director, Enterprise Marketing Comcast Business

The executive Briefing Center defining your purpose The Executive Briefing is one of your most valuable assets providing the opportunity for deep and meaningful conversations, hands on experiences an moving from brand awareness to brand strength. Your logo, your product, your people are not your brand. Your brand is your story! And the Executive Briefing Centers bring your story to the customer and other influencers in your market. HOW DO YOU DEFINE YOUR CENTER? By what it IS? Believing By what it DOES ? Belonging By what you FEEL? Identifying

The One headcount Briefing Center Can it work? HOW DID I GET HERE? WILL I REMAIN HERE? HOW DO I SET IT UP FOR SUCCESS?

Let’s understand the background of your centers

What does it take to successfully manage a center with one resource IT TAKES A VILLAGE

What does it take to successfully manage a center with one resource EXECUTIVE SUPPORT MESSAGING PLATFORM VENDORS SALES AND SALES ENGINEERS TECHNOLOGY IT TAKES THE RIGHT VILLAGE

What does it take to successfully manage a center with one resource 10 Clear purpose on your mission, objectives and expectations of the business Recognize you can’t be the expert in all areas 9 Identify where you should put YOUR focus 8 Find the people in your village and define how they will support the center 7 Hold others accountable; make sure they have skin in the game 6 Utilize technology 5 Always remember the customer experience 4 Measure your results and show your value to the business 3 Plan for the unexpected; watch your blindspots 2 Remember you are the conductor and this is your orchestra 1

Best practices for a one headcount center What’s Your

Thank you for participating! Donna Marie Cobb Executive Director, Enterprise Marketing Comcast Business 215.286.6260(o) 267.901.4075 (m) www.linkedin.com/in/donnacobb