OPEN HOUSE Developing Your Agencys Open House. Table of Contents Planning the open house Developing your theme Advertising Co-op and partners Brochures.

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Presentation transcript:

OPEN HOUSE Developing Your Agencys Open House

Table of Contents Planning the open house Developing your theme Advertising Co-op and partners Brochures and hand outs Check list Tips to a successful open house

Planning the Open House The Planning process is critical to a successful open house Here are some important factors to considers: Determine budget/expenses Plan event date 30 days after 1 st day as agent Identify community support groups and network partners Develop event theme Order supplies, handouts and printed material Develop strategy to follow-up with prospects and track your success

Developing Your Theme Know Your Target Market Allstate Programs Fire Safety Teen Driving Children I.D. – Fingerprinting Sports Related Seasonal Festival Community Based

Media Placement Ideas Flyer Distribution Community Mailer Distribute at Schools Apartment/Condo Complex Surrounding Stores and Merchants Display Posters (Post at Schools and Merchants) News Release Community Newspaper Business Journal Association Publications Newspaper Ad Radio Advertising

Co-op And Partners Make It A Community Event Surrounding Merchants Local Police Department Safe Driving Association Local Realty Association Community Association Radio Station set up in parking lot

Brochures and Hand Outs Fire CapsFire Safety Video Fire Safety Kits Fire Safety Prevention Tip Fire Safety Coloring Books Fire Safety Kits Homeowner Brochures Auto Brochures Umbrella Liability Brochures Motor Club Brochures Umbrella Liability Brochures Facts for Condo Owners and Renters Renters and Homeowner Inventory Brochures Insurance Car Rating Brochures Handouts (See Business Builders) Business Cards Business Card Magnets Quality Agency Brochures

Check List ItemCompleted Guest Book Product Interest Sheet Brochures Ordered Supplies and Handouts Ordered List of Network Partners Network Partners Contacted Invitations Mailed Camera and Film News Release Submitted Food and Supplies Ordered

Tips For A Successful Open House Consider having 2 open house events Community Base Friends, Family and Network Partners (Evening Event) Include a drawing for a prize sponsored by a local vendor, i.e., framed picture, t.v., etc. Co-op with your local grocery store to donate food Attempt to get radio station to broadcast on-site Offer your site for presentation of award to fire fighters or well recognized political/community personality Get the surrounding community involved!! Invite newspaper and t.v. reporters for coverage!!!

Copyright 2001 Allstate Insurance Company Please reference the opening Important Notice Regarding Agency Process Design