— What is behavioural Economics and how can it land your students a job Dr Swee Hoon Chuah Associate Professor, Economics, Finance and Marketing.

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Presentation transcript:

— What is behavioural Economics and how can it land your students a job Dr Swee Hoon Chuah Associate Professor, Economics, Finance and Marketing

What? Behavioural economics - a field of economic analysis that applies psychological insights to human behaviour to explain and predict how people make decisions The implications of behavioural economics are far-reaching - its insights applied to various domains, including marketing, personal and public finance, health, energy and public choice Behavioural business refers to behavioural economics as applied to different business and policy domains

Why? Aug 14

Why?

How? Behavioural Business minor at RMIT College of Business Only one in Victoria (the only other one in Australia is at ANU) Taught out of the Behavioural Business Lab - multidisciplinary Open to all Business students, whatever their major