Left to your own devices

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Presentation transcript:

Collectively, TV Brands’ Digital Platforms Reach A Large Percentage Of The Total U.S. Population Left to your own devices Source: VAB analysis of comScore MediaMetrix, multiplatform (desktop + mobile), Audience Duplication, June of 2015-2017. Unique visitors for total digital population (Desktop P2+, Mobile P18+). Unduplicated unique visitors based on a custom created “TV-branded websites” list which includes ad-supported broadcast TV & cable TV brands and MVPDs. % are based on U.S. population per Nielsen 2017-2018 Universe Estimates (P2+), not digital universe.