RETHINKING SOCIAL CHANGE

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Presentation transcript:

RETHINKING SOCIAL CHANGE USING SOCIAL MEDIA ALLISON FINE AEA/CDC SUMMER INSTITUTE, JUNE 15, 2010 Who How many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?

Which Social Media Channels Are You On? 2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report

What is a Networked Nonprofit? BK start: Genesis Issue of social lchange Where we’ve been’ Opportunity

The Networked Nonprofit BE DO Understand Networks Work with Crowds Create Social Culture Work with Free Agents Listen, Engage, and Build Relationships Friending to Funding Trust Through Transparency Governing through Networks Simplicity

Organizations as Fortresses Courtesy of About.com

Organizations as Sponges

Using Social Media is Great for: Listening Problem Solving http://www.flickr.com/photos/franie/471300085/ Actually a sponge - Porifera- http://www.cartage.org.lb/en/themes/sciences/zoology/biologicaldiverstity/AnimalsI/sponge_1.gif]

Who’s talking about you and your cause or campaign? Where are they talking What are they saying (content analysis) Listening tools: Google Alerts, Technorati, RSS feeds, Delicious tags, Trendrr Leads to real-time adjustments First Step: Listening

Kinds of Crowdsourcing Collective Intelligence Crowd Creation Crowd Voting Crowd Funding

3,344 to be exact, participated in the review process.

Royal Opera House Tweets an Opera

Measuring Social Change Build the Network Bank Social Capital Catalyzing Change

Resources Beth’s Blog A. Fine Blog We Are Media NTEN Tactical Philanthropy Lucy Bernholz’ Blog Philantopic Give & Take Blog

http://bit.ly/networkednp