Deutscher Hauswirtschaftsrat “Advertising for Home Economics - Experiences and Challenges” Dorothea SIMPFENDÖRFER

Our Vision IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Our Mission: One Voice for Home Economics in Germany Political representation of Home Economics, Contact for politics and society, Partner for vocational training institutions, Partner for employers and employees. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Situation in 2015 Many Home Economics associations, Each speaks for itself, Everyone has different interests and represents different professions, Almost all honorary board members, Political institutions could not correctly assess and evaluate the individual statements of the associations. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Task/Order Federal Ministry for Economic Affairs and Energy had demanded a merger, This idea had already arised in the German Society for Home Economics (dgh e. V.), Position Paper Home Economics 4.0, Order September 2015 Development of umbrella organisation, November 2016 Foundation of the German Home Economics Council e. V. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Members Home Economics associations, Care facilities for different target groups, Consultancy, Educational institutions, Publishers. IFHE Region Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Organisational Structure Bodies of the German Home Economics Council e. V. Board Sections Office Council Members Voting Members Supporting IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Representation of Interests of all Actors in Home Economics -- Household-related services, -- Institutional households, -- Vocational training and training on the job, -- Private households. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Relevant German Ministries BMWi -- Economic BMJB -- Consumers BMAS -- Labour and Social Affairs BMFSFJ -- Family Affairs, Senior Citizens, Women and Youth BMG -- Health BMEL -- Food and Agriculture IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

World Home Economics Day More than 3,000 messages via e-mail to Members of Parliament and influencers, Concerning the importance of Home Economics for the well-being of the individuals and the society, Invitations for discussions. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Health and Care for Elderly Cure & Care Important Role for Home Economics Residential group concepts for people suffering from dementia, Consequences for recognition as „Fachkraft“/Expert, Personnel calculation, Inpatient care, Outpatient care. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Childhood Education (Bild folgt) KITAS/children day care center, Home Economics services, Recognise as experiance for life skills, Home Economics concept to become part of the quality standard of the facility, Complementing the pedagogical concept. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Gender Politics Equality Report 2017 Strengthen services for individuals to enable women and men to exercise professional and family activities equaly, Care for children as well for elderly. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Gender Politics SAHGE SA = Soziale Arbeit = Social work H = Haushaltsnahe Dienstleistungen = Household-related services/Home Economics G = Gesundheit, Pflege = Health, care E = Erziehung = Education All professions serving for individuals together in a coalition to struggle for better image, income, carreer options, To keep and attract the professionals, IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Gender Politics SAHGE Government parties’ => new coalition agreement, The use of household-related services is to be promoted, Systems for financing, Recruitment by upgrading the professions providing personal services. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Services for Individuals Advertising against undeclared work, Promotion support for buisiness start up in this field, Engaging for voucher systems, Legal services. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

European Partners Fédération des particuliers Employeurs de France FEPEM (FR) Activities in the field of undeclared work (France) http://www.fepem.fr/ European Federation for Sevices to Individuals EFSI (Bruxelles, Belgium) http://www.efsi-europe.eu IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Education - Training Vocational training for housekeeping to be revised actually, Informal training on the job qualification must be open to formal vocational training. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Home Economics Congress September 2019 in Berlin, The role of Home Economics to realise the Sustainable Development Goals (SDGs). IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

Conclusion Highly acceptance of our work, New members are coming, We do step by step, Patience is needed, Still lack of financing, But we are passionated! IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

www.hauswirtschaftsrat.de IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany