That Help Your Registry Grow With Participating Providers

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Presentation transcript:

That Help Your Registry Grow With Participating Providers Marketing Strategies That Help Your Registry Grow With Participating Providers

Jose Rodriguez Director of Project L. O. V. E Jose Rodriguez Director of Project L.O.V.E. Laurie Dietsch, MPH Immunization Registry Coordinator for Project L.O.V.E. Love Our Kids…Vaccinate Early!

OHIO Population of State = 11.4 million* Cleveland = 478,000 Cincinnati = 331,000 Columbus = 702,000 Annual Birth Cohort = 155,700** Franklin County (Columbus) = 17,400 * U.S. Census Data 2000, ** Ohio Department of Health Vital Statistics

4DTaP:3Polio: 1MMR* 1MMR*:3HIB Ohio 76.3 74.7 Cuyahoga 74.0 72.8 Immunization Rates for Children 19-35 Months of Age National Immunization Survey, Q1/2001-Q4/2001 4DTaP:3Polio: 1MMR* 1MMR*:3HIB Ohio 76.3 74.7 Cuyahoga 74.0 72.8 Franklin (Columbus) 79.3 78.3 Rest of State 76.2 74.5

4:3:1 Rates Retrospective Study (ODH – 2000) Suburbs = 83% Urban Areas = 62% Ohio Medicaid Study (2002) Total Medicaid = 49% Managed Care = 58% Fee For Service = 46%

Project L. O. V. E. (Love Our Kids. Vaccinate Early Project L.O.V.E. (Love Our Kids...Vaccinate Early!) is a unique partnership between Franklin County hospitals, area physicians, City of Columbus and Franklin County Health Departments, local businesses and community organizations, whose goal is to assure that Franklin County 2 year-olds are fully immunized.

Project LOVE’s Two Primary Goals Market Ohio’s Immunization Registry (IMPACT SIIS) among central Ohio physicians in order to establish a centralized source of individual immunization records across the county and state Improve current immunization levels throughout the general population in Franklin County

February 9, 2002 Registry Kickoff Policy Luncheon National Speakers – Betty Bumpers Local Health Department Officials Politicians (Michael B. Coleman, Mayor of Columbus) Policy Luncheon Foundation Heads CEO’s

Education/Influence General Media Newsletters and Articles Newspaper and Television Newsletters and Articles Our own Hospitals Medical Associations OAFP, AKC, etc

Direct Approaches Mail General Mailings Targeted Mailings

Canvassing/Sales Calls Site Visits Follow-up Calls

Working With Partners Medical Centers Physician Associations Immunization (IAP) Programs NIIW and NIAM CASA and MOBI VFC Reps

Funding Sources Columbus Medical Association Foundation Electronic Birth Certificate Funds Hospital Partners Columbus Health Department Columbus Compact Corporation (Empowerment Zones)

Project L.O.V.E. Partners Hospitals (Mount Carmel, Doctors, Grant, Riverside, Ohio State University and Children’s) Foundations (Columbus Medical Association Foundation and The Columbus Foundation) Ross Labs 2 Health Departments (Franklin County Board of Health and Columbus Health Department) Pharmaceutical Companies (Merck, Wyeth & Glaxo Smith Klein) Columbus Compact Corporation Media (NBC4) Political Officials (Mayor and Representatives)

Marketing Materials Website www.project-love.org

Immunization Registry Brochure Targeting Providers

Stair Step Folder

Rolodex Card and Training Manual

Columbus Health Department