Maslow’s Hierarchy Of Needs

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Presentation transcript:

Maslow’s Hierarchy Of Needs

Maslow’s Theory “We each have a hierarchy of needs that ranges from "lower" to "higher." As lower needs are fulfilled there is a tendency for other, higher needs to emerge.” Daniels, 2004

Maslow’s Theory Maslow’s theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied. Maslow's basic needs are as follows:

Personal Motivation Consumers will not need or want consumer goods or services that fulfill higher levels on the hierarchy without satisfying lower ones. Example: If living in a war torn country, one has no desire for a social networking site

Self-Actualization Esteem Belonging Physiological Safety

Basic Human Needs Food Air Water Clothing Sex Physiological Needs

Safety Needs Protection Stability Pain Avoidance Routine/Order Safety and Security Protection Stability Pain Avoidance Routine/Order Safety Needs

Love and Belonging Affection Acceptance Inclusion Social Needs

Esteem Esteem Needs Self-Respect Self-Esteem Respected by Others

Self-Actualization Achieve full potential Fulfillment

Marketing and Advertising Advertisers have learned to use these needs to help communicate their message.

Which Need is Being Advertised? Safety Safety

Self-actualization Self-actualization

Safety Safety

Belonging Belonging

Safety Safety

Self-Actualization Self-Actualization

Psychological Psychological

Self esteem Self esteem

What a Girl Wants Generation M: Misogyny in Media & Culture - Trailer - Available on DVD: Watch video (5:28mins): http://www.youtube.com/watch?v=lEd2ZGLsUew Sext Up KIDS [Trailer(3:12mins) http://www.youtube.com/watch?v=WyelNODtPpg&list=UUm4aZPJLLSPxoxCNCiTcLeA&index=5 What a Girl Wants (5:51mins): http://www.youtube.com/watch?v=rFyxogYnv9w After watching the video answer the question on handout:

What a Girl Wants Video Questions Consider the debate that the high school class has about Christina Aguilera’s lyrics. What conclusions do they come up with about “what a girl wants”? Why does it seem like women are constantly struggling between demanding respect and looking “sexy”? What need (Maslow’s Hierarchy of Needs) do you think the song is addressing? Why? Why is it so frightening to see young girls talking about dieting and what they think is the “perfect” body? Do you think it’s true that guys only care about a girl’s “looks”? Do you think the media contributes to teenagers having sex before they’re ready?