LAST MILE SERVICE TARGET AND MESSAGES

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Presentation transcript:

LAST MILE SERVICE TARGET AND MESSAGES BURKINA FASO LAST MILE SERVICE TARGET AND MESSAGES Define target sector/audience Agriculture/ Husbandry Health Define specific group user within each target sector Farmers Population Define key emotional messages/ type of message Safety, improved livelihood, resilience Define delivering channels Medias ( Radios , TV, internet, Cellphones) Hors-Medias: extension workers, farmers organizations, NGOs

LAST MILE SERVICE DATA. TECHONOLOGIES AND PARTNERSHIPS Determine weather and climate data required to underpin the service PET, Rainfall, temperature, SST, Onset/cessation, start/length of rainy season, water level. Rainfall, temperature, wind, visibility, relative humidity, haze, water level. Determine additional data required Soil moisture, agricultural technologies, market pricing, socio-demographic data Disease prevalence, socio-demographic data Determine the technology required to deliver the message ICTs

Determine the partnerships needed to create and distribute the Last Mile service Research centers, Ministry of Agriculture, NMHS, CONASUR, HNI, private sectors, NGOs, GSM companies, International Organizations, Medias. Research centers, Ministry of Health, CSO, field workers, NGOs, CONASUR, and NMHS, private sectors, NGOs, GSM companies, International Organizations, Medias.

Merci, Obrigado, Thank you