Doing Good … The Right Way.

Randall Feldman Membership Consultant and Governor, 2016-17, District 6840 RCO New Orleans Past Member, R.I. Communications Committee rfeldman@ramamail.net

SPECIAL GUEST STAR Jason Martin President RCO Gleason (Tennessee) martin.jason.2004@gmail.com

SPECIAL GUEST STAR Greg Maciolek Regional Rotary Public Image Coordinator, Zone 30 District 6780 Governor-elect RCO Knoxville Breakfast (Tennessee) greg.maciolek@imrtn.com

SPECIAL GUEST STAR Angela Choy Chair, Service Projects Co-chair, Marketing and P.R. RCO Longview Midtown (Texas) achoy@longviewtexas.gov

Public Relations Principles THEME: DO GOOD, BUT DO GOOD WELL PRINCIPLE #1: P.R. IS ESSENTIAL. PROVOCATION: DON’T TAKE ON SOMETHING UNLESS P.R. IS ASSOCIATED WITH IT!!! THE MANTRA: A CLUB ACTIVITY ISN’T A CLUB ACTIVITY UNLESS P.R. IS PART OF IT, AND THIS INCLUDES MEETINGS. WHY? * BECAUSE P.R. INCREASES THE IMPACT OF WHAT YOU ARE DOING, BEFORE, DURING, AND AFTER.

* BECAUSE P.R. INCREASES THE POTENTIAL OF GROWING MEMBERSHIP. * AND BECAUSE P.R. INCREASES THE GOODWILL IN THE COMMUNITY. PRINCIPLE #2: EVERYTHING IN ROTARY IS A VALUES PROPOSITION AND THIS VALUES PROPOSITION MUST BE MADE KNOWN. * IT IS AN ESSENTIAL P.R. ACTIVITY TO DEMONSTRATE THAT WHATEVER THE CLUB DOES IS WORTH IT BOTH TO THE CLUB MEMBERS AND THE COMMUNITY.

PRINCIPLE #3: START TO EMPHASIZE P.R. IN YOUR CLUB WITH TWO EASY, YET SOMETIMES SEEMINGLY IMPOSSIBLE, TASKS: * GET YOUR CLUB A P.R. CHAIR. * AND GET CLUB MEMBERS TO WEAR THEIR ROTARY PIN. STANDARD SIZE PIN RON BURTON PIN

THEME: IGNORE THE TERRITORIAL IMPERATIVE PRINCIPLE #4: PARTNER THEME: IGNORE THE TERRITORIAL IMPERATIVE * PARTNER WITH OTHER CLUBS. * PARTNER WITH LOCAL ONLINE MEDIA. * GET YOUR LOCAL GOVERNMENT TO PARTICIPATE. * INVITE COLLABORATION FROM THE CAPITAL CITY, SISTER CLUBS, AND OUTSIDERS. * LOOK FOR SOMEONE OR SOMETHING TO ALIGN WITH.

PRINCIPLE #5: PEOPLE MAKE THEIR DECISION TO JOIN OR NOT TO JOIN YOUR CLUB IN TWO SECONDS! P.R. IS RESPONSIBLE FOR THE CLUB’S IMAGE * WHEN SOMEONE WALKS INTO A CLUB MEETING OR EVENT, WHAT DO THEY SEE? * ARE THERE GREETERS? * ARE THEY COMFORTABLE? DO THEY FEEL WELCOME? * CAN THEY TELL THEY HAVE WALKED INTO A ROTARY ACTIVITY? * DO THEY SEE A DISPLAY OF ONE OF YOUR SERVICE PROJECTS?

PRINCIPLE # 6: USE TECHNOLOGY * TAKE PHOTOS OF EVERY CLUB ACTIVITY OF THE CLUB IN ACTION AND POST THEM IN SOCIAL MEDIA. * TELL EVERYONE TO TAKE PHOTOS ALL THE TIME AND POST THEM. IF YOU SEE THAT PHOTOS ARE NOT BEING TAKEN, DO SOMETHING ABOUT IT. * AND THEN BE ENTHUSIASTIC ABOUT HOW YOU DESCRIBE WHAT IS GOING ON.

SPECIAL GUEST STAR Jason Martin President RCO Gleason (Tennessee) martin.jason.2004@gmail.com

SPECIAL GUEST STAR Greg Maciolek Regional Rotary Public Image Coordinator, Zone 30 District 6780 Governor-elect RCO Knoxville Breakfast (Tennessee) greg.maciolek@imrtn.com

The Public Image of Rotary So How Is It Going For You?

Involvement results in Higher Levels of: SATISFACTION COMMITMENT RESPONSIBILITY Lower levels of: FRUSTRATION BETTER DECISIONS Psychological or Emotional Acceptance of the decision Logical Acceptance

Benefits of Great Public Image

Rotary Brand Center - #People of Action www.rotary.org/brandcenter

Purpose of Press Releases The purpose of the press release is to get the reporter’s attention so that they seek you out for more information. In other words, the press release is supposed to be just the starting point that encourages a reporter to write an actual news article based on your story. The press release is a description of the news, not the full news itself. Instead, use your press releases to entice the media into contacting you for more information or a follow-up interview.

Attracting New Members We are the best ambassadors for Rotary Do you wear your Rotary pin everyday? We aren’t focused on why Rotary started in the first place.

Question How many volunteers did you have last year on your projects? Can you tell me this about your club? How many volunteers did you have last year on your projects? How many volunteer hours? How much money did your club donate? How much in-kind money was donated? Do you monetize your volunteer hours? Multiply the hours volunteered by $23/hour How many people were impacted?

Club Annual Report WHY AN ANNUAL REPORT? Can you relate to a prospective member exactly what your club accomplished the last couple of years? Can you account for how many hours club members and their families and friends volunteered working on club projects? Reading to students? Packing backpacks? Preparing and distributing dictionaries? Or whatever your club focuses on?

Club Annual Report WHY AN ANNUAL REPORT? Can you account for all in-kind donations, money spent out-of- pocket on a project? Can you detail how many people were helped or impacted by your service projects? Do you see how this can also help you keep Rotary Club Central up-to-date?

SPECIAL GUEST STAR Angela Choy Chair, Service Projects Co-chair, Marketing and P.R. RCO Longview Midtown (Texas) achoy@longviewtexas.gov

RESOURCES rotary.org rizones30-31.org/resources/public image * Manage/Brand Central * Exchange Ideas/Discussion Group/Rotary Public Relations rizones30-31.org/resources/public image rotary6840.org * Club/District Data tab, Public Relations and Social Media tab, Public Relations Best Practices tab Contact your District P.R. Chair