Rhetorical Appeals Ethos, Pathos, and Logos

Ways That People Can Be Persuaded We can categorize this into three types of persuasion: Ethos (character) Pathos (emotion) Logos (logic and reason) Ways That People Can Be Persuaded

Appealing to the way in which the audience/reader perceives the character and personality of the speaker. Think in terms of words dealing with ethic, honor, and integrity. Ethos

Appealing to the listener’s/reader's emotions, trying to convince a person by creating an emotional response. Think in terms of words such as ‘empathetic’ and ‘sympathetic’. Pathos

Appealing to the listeners’/readers' own thinking process Appealing to the listeners’/readers' own thinking process. Think in terms of logic, facts, cause and effect, etc... Logos

Types of Audiences We can group these into four types: Positive audience   Neutral audience   Disinterested audience   Opposed audience Types of Audiences

Types of Evidence We can group these into six types: Narrative - Supporting material in the form of a story, either real or fictional Examples - A specific instance to support the writer's/speaker's point Comparisons - The presentation of similarities between two dissimilar ideas or situations Types of Evidence

4. Facts - An exact truth that is known to exist, been observed, or has been proven to be true 5. Statistics - A fact stated in numerical terms to support the writer's/speaker's point 6. Testimony - The quoting or restating of opinions of others to support a point Types of Evidence