Principles of ART.

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Presentation transcript:

Principles of ART

Art/Design Principles Strategies for arranging the elements: balance emphasis contrast rhythm/movement unity pattern

Balance BALANCE is the overall visual weight of a composition. Without it, the composition looks awkward and unstable. Symmetrical Balance: Everything is the same on both sides. Asymmetrical Balance: The objects are not the same on both sides, but the total appearance is balanced. Radial Balance originates from the center. Like a flower or a star design.

Balance BALANCE is the overall visual weight of a composition. Without it, the composition looks awkward and unstable. Composition = the placement or arrangement of visual elements Symmetrical Balance: Everything is the same on both sides. Asymmetrical Balance: The objects are not the same on both sides, but the total appearance is balanced. Radial Balance originates from the center. Like a flower or a star design.

Is this picture balanced?

balance Would you consider this balanced balance Would you consider this balanced? Is it asymmetrical or symmetrical?

Emphasis Also known as dominance, it’s what grabs the viewer’s attention first. Usually the artist will make one area stand out by contrasting it with a different size, color, shape, texture, etc.

emphasis how is emphasis shown in this photo?

Contrast is the striking difference between two things Contrast is the striking difference between two things. Contrast is often used to create emphasis in design.

contrast What part of this poster is given contrast contrast What part of this poster is given contrast? How would it be different without contrast? poster for Harper’s Bazaar by Toulouse-Lautrec, 1892

A regular pattern of elements used to create a sense of motion. Rhythm & Movement A regular pattern of elements used to create a sense of motion.

Wayne Thiebaud, Winding River, 2002

rhythm/movement postcards by Kelly Mitchell at Jeronimo S design Name all the ways this artist creates rhythm & movement in these illustrations.

Unity/Harmony Combining all parts to create one complete, cohesive whole. A blend of visually compatible elements.

Unity/Harmony Combining all parts to create one complete, cohesive whole. A blend of visually compatible elements. Van Gogh, Starry Night 1889

unity happens when the art elements fit together. How do elements fit together in this poster? Jeronimo S Design

Pattern A pattern is anything that repeats. Patterns can be random, regular, or gradual

PATTERN How many repeating elements can you find in this image?

Elements & Principles (what) (how) Line Shape Color Value Texture Form Space Balance Emphasis Contrast Rhythm Movement Unity Pattern