Turning Awareness Into Action What does it mean to turn awareness into action? LIUB is likely to be one of the first touch points with Autism Speaks. What happens next? Aware of Autism Aware of Autism Speaks Engaged with Autism Speaks Pledge to LIUB Individual Company Student Sports Team Provide info to friends, neighbors, classmates, co-workers In-store puzzle piece campaign Fundraise Your Way Sensory friendly events for autism families Fundraise Your Way Office fundraiser (Fundraise Your Way) Purchase AS Merchandise Donate proceeds from ticket sales Start or join a walk team Provide info/ literature to employees & customers Provide info/ literature to others in school Publicity for AS Awareness Into Action! Post on Social Media Start an employee walk team Kids and Coins fundraiser The end goal of LIUB is going to be Spreading Awareness / educating people about autism And Turning Awareness into action When we talk about turning awareness into action we’re really talking about turning LIUB registrants into leads. LIUB may be a person’s first touch point of engagement with autism speaks but the goal is to capture participant data so we can remarket to them for other autism speaks initiatives, walk teams, general donation, advocacy, etc. Landmark Contact elected officials or sign petition Sponsor a local or national event Puzzle Piece Curriculum K-12 Autism Awareness lessons Publicity for AS Donate online In-kind services, publicity, or supplies Start or join a walk team or ASU Chapter Stair-run fundraiser Purchase AS Merchandise Post on Social Media Post on Social Media Lighting Ceremony with VIPs or government officials