Propaganda

What is it? Propaganda is the organized distribution of information to influence thoughts, beliefs, and actions. A specific type of message aimed at serving an agenda. This information, which can often be biased or misleading, is used to promote a particular cause or point of view. The countries that participated in World War One from 1914-18 used propaganda posters. They used posters to encourage support toward the war effort, as well as justify their involvement in the war. They were used to promote government campaigns, raise money and resources, recruitment, and to urge the conservation of goods.

Techniques Name Calling: the use of derogatory or negative words. It connects a person or a thing to a negative image or symbol. It is hoped that the audience will reject them based on this connection. Example: Fascist, terrorist, radical, Commie. Glittering Generality: using language associated with values and beliefs deeply held by the audience. An appeal to notions such as honor, glory, love of country, desire for peace, freedom, and family values. Example: Good people do this. Bandwagon: persuading people to do something by letting them know others are doing it. Creates the impression of widespread support; "everyone else is doing it, and so should you."

Plain Folks Appeal: This approach is used to convince the audience that the spokesperson is from humble origins, someone they can trust and who has their interests at heart. Attempt to convince their audience that they, and their ideas, are "of the people.“ Fear: a warning that something horrible will happen to the group or person if they do not follow a specific course of action. Example: if you don’t conserve food, soldiers will die. Testimonial: the recommendation or endorsement of something by a person whose opinion is valued (or who is famous) Transfer: Good (or bad) feelings, looks, or ideas transferred to the person or idea for whom the product is intended in order to make the second more acceptable or to discredit it.