Representative inhabitants survey in USA

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Presentation transcript:

Representative inhabitants survey in USA OMNIBUS Representative inhabitants survey in USA

Summary 06.10.2017 509 male and female gender and regions using panels OMNIBUS | representative inhabitants survey in USA

Gender: OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

What is your age? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

Which state do you currently live in? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

What is your level of education? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

What is your current household income? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

Do you prefer online news content to be free but with all advertisements included or do you prefer to pay some monthly fee for ads-free content? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

Do you prefer online special interest (i. e Do you prefer online special interest (i.e. focused on a particular area of interest for you, like a craft magazine) content to be free but with all advertisements included or do you prefer to pay some monthly fee for ads-free content? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

Do you prefer online audio (e. g. music) and/or video (e. g Do you prefer online audio (e.g. music) and/or video (e.g. video series) content to be free but with all advertisements included or do you prefer to pay some monthly fee for ads-free content? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

How do you feel when you see ads targeting you online, i. e How do you feel when you see ads targeting you online, i.e. following you based on your previous search and/or browsing behavior? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

If the price of the print and the online version of a particular magazine is the same, which format would you rather purchase? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509

If the price of the print and the online version of a particular newspaper is the same, which format would you rather purchase? OMNIBUS | representative inhabitants survey in USA % of all respondents, N=509