Effective Advertising.

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Presentation transcript:

Effective Advertising

Effective Advertising ••••••••••••••••••••••••••••••••••••••••••••• By: Konise Millender

Who? What? How? Why? When? Where?

Picture Your Audience WHO?

What are you selling? This doesn’t have to be a product

What angle and medium? How?

The driving force WHY?

Donald Gunn 12 Types of Advertisements

Commercial Examples The demo (a visual demonstration of the product's capabilities) http://uk.youtube.com/watch?v=XtxVaQ7148Q Show the need or problem (and then the remedy or solution: the product being sold) http://uk.youtube.com/watch?v=A-9nNW7KnNs Exemplary story (weaves a narrative that helps illustrate the product's benefits) http://www.youtube.com/watch?v=DpAKW7FMDIo Tell it (credible testimonial by presenter or real person) http://uk.youtube.com/watch?v=o7UP22w72H8 Ongoing characters and celebrities (to help cement a brand's identity) http://uk.youtube.com/watch?v=zXU9Ur9QznE Associated user imagery (showcases the type of people associated with the product) http://www.youtube.com/watch?v=volIlLCZ3nM Parody or borrowed format (parodies movies, TV shows, even other ads) http://www.youtube.com/watch?v=Lomy7xAVDKE