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Contents Test of Metal overview Activating sponsors presence Sponsor benefits

Test of Metal Overview Come see who can pass the “Test”

16 years in a row… Come see who can pass the “Test” A True Canadian Epic - 1000 riders from all over North America and the world come to Squamish to ride on a grueling 67km mountain bike course through the trails of Squamish, B.C. Come see who can pass the “Test”

Test of Metal 67-kilometre cross-country race 1,200 meters of climbing 35 kilometers of single-track Under 2.5 hours for the fastest riders to complete 4-5 hours for the majority to complete Come see who can pass the “Test”

The Course

Event Calendar Saturday June 18 Test of Metal Sunday June 19 Mini Metal Rock Star Freeride Invitational

Olympic Launch Geoff Kabush - Won 1998 TOM. 2nd in 1999 TOM. 9th in 2000 Olympic Games Andreas Hestler - 6th in 1998 TOM. 31st in 1996 Olympic Games Kiara Bisaro - Won 1999 and 2000 TOM. 15th in 2000 Olympic Games Lesley Tomlinson - Won TOM in 2003. 13th in 1996 and 19th in 2000 Olympics Games

Activating Sponsor Presence in Target Market Come see who can pass the “Test”

Demographics Male Pro Elite 39 3.28% Female Pro Elite 13 1.09% Category Age Riders Percent Male Pro Elite   39 3.28% Female Pro Elite 13 1.09% Male Under 19 38 3.19% Female Under 7 0.59% Male 20-29 50 4.21% 22 1.85% 30-34 158 13.30% 37 3.11% 35-39 247 20.79% 47 3.96% 40-44 227 19.11% 41 3.45% 45-49 143 12.04% 12 1.01% 50-54 65 5.47% 6 0.51% 55-59 18 1.52% 1 0.08% 60+ 16 1.35% Male Riders 1001 84.26% Female Riders 187 15.74%

Regions 29% Sea to Sky area 41.5% Vancouver area 17% Other areas in BC 4.5% Alberta 0.5% National 6.75% USA 0.75% International Come see who can pass the “Test”

Sponsor Benefits Summary of Benefits at the Event Brand association with one of Canada’s most popular events: Right to use Test of Metal logo in online / offline ads Opportunity for sponsor cross promotion 10’X 10’ product display booth Logo hyperlinked on Test of Metal web site Right to provide SWAG to racers P.A. Recognition based on level of sponsorship

Sponsor Benefits Summary of Benefits at the Event Signage Banners at weekend events - Amount increases with level of sponsorship Print Logo impression in select print ads Logo impression on posters - 500 Logo impression on tray liners – 20,000 Logo impression podium banner – Media coverage Logo impression on direct mail – 4,800

Media Value $105,000 Come see who can pass the “Test” Radio Media Print Media Value $28,000 Visual Media Value $51,000 Come see who can pass the “Test”

PR and Publicity Plan Regular press releases sent to major publications Ongoing articles in local papers PR through local radio stations

Sponsorship Opportunities Gold Sponsor - $ 5,000 in cash - or $7,500 in product or service Silver Sponsor - $2,500 in cash - or $3,500 in product or service Bronze Sponsor - $1,500 in product - or $500 in cash combined with $1,000 product or service Supplier Sponsor -$750 in product - product or service dependant Level of brand association increases with level of sponsorship

What people are saying Come see who can pass the “Test” "I have both raced at several NORBA nationals in the states and I have some other prestigious races to compare your event to. This is the best organized and funnest event I have ever attended. The course is challenging and the volunteers are fantastic." - T.A., Seattle, Washington "Probably one of the finest, most smoothly run events I have ever been to." - C.M., Portland, Oregon "The community support is unparalleled by any other event I have seen (Cheakamus Challenge, Whistler Summer Session, Hornby Island Bike Fest, North Shore Festival)... The course was lined up with wall to wall spectators, cheering loudly for everyone that went by." - A.K., Whistler, B.C.    Come see who can pass the “Test”

Contact Information Dana Schoahs Sponsorship Manager Test of Metal Inc. sponsor.testofmetal@shaw.ca 604.905.9097 Come see who can pass the “Test”