Personal Objectives, Strategies, Tactics

Purpose The purpose of this exercise is to make sure that personal development is not neglected in the pursuit of client success. Establishing objectives, strategies and tactics ensures that you’re always working toward a goal. Writing down and sharing those goals ensures that others are aware of them and can help you achieve them. O-S-T will and should be updated as objectives are reached or priorities change. This is a living document.

Confidentiality This document is private and will only be shared with: [name] Sharing with anyone else will require permission from [name]

EXAMPLE: Personal Objectives, Strategies & Tactics Become a senior support in 6 months. Get better at technical SEO. Objective Client Communication Developing Client Strategy Own an analysis & deliverable from start to finish. Get better at using SEO tools. Learn more about tools like SEMrush, Search Console, Moz, etc. Learn Screaming Frog Reach out to experienced Screaming Frog users, get hands on time with the tool. Learn more about noindex tags, canonicals and redirects. Read articles about each to understand the differences and when to use each. Search Strategy Present at team meetings to improve public speaking skills. Supporting Tactics