Google Tag Manager The Web marketing Guy

What is a TAG? A short code snippet that adds some sort of functionality to your page. It allows you to add third-party functionality to all or individual pages of your site. Examples: The Facebook Pixel Google Remarketing Tag LiveChat Google Analytics

What is Google TAG Manager? A FREE Google tool to help you manage TAGS in your site or App. It’s a dynamic container that has a management dashboard on Google so you don’t have to add code to your own website every time you need to add or manage a tag on your site.

Benefits Added functionality for TAG management: Page placement of tags Triggering or not triggering a tag Controlling trigger times Controlling tag actions

How It Works

How It Works

How It Works

How It Works

How It Works

Sample Code Tags <!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXX-Y', 'auto'); ga('send', 'pageview'); </script> <!-- End Google Analytics -->

Sample Code Tags <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 123456789; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"></script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/123456789/?value=0&guid=ON&script=0"/> </div> </noscript>

Sample Code Tags <!-- Facebook Pixel Code --> <script> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','//connect.facebook.net/en_US/fbevents.js'); // Insert Your Facebook Pixel ID below. fbq('init', 'FB_PIXEL_ID'); fbq('track', 'PageView'); </script> <!-- Insert Your Facebook Pixel ID below. --> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=FB_PIXEL_ID&ev=PageView&noscript=1" /></noscript> <!-- End Facebook Pixel Code -->

How It Works

How It Works