Unit 202: Help customers choose products in a retail environment

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Presentation transcript:

Unit 202: Help customers choose products in a retail environment Revision cards Next card

To keep your product knowledge current, information can be found from: manufacturers’ literature packaging instructions colleagues suppliers the internet. Next card

Remain vigilant at all times in order to: ensure security ensure safety avoid the loss of potential sales. Next card

The difference between features and benefits is: features describe what a product is or has benefits describe what it does for the customer. Next card

‘let me just check that I have got this right’. To confirm your interpretation of customers’ responses, use phrases such as: ‘so what you mean is…’ ‘let me just check that I have got this right’. Next card

Techniques for closing the sale include: assumptive close 1-2-3 close economic close. Next card

reaching for their credit card asking about delivery Customers will demonstrate buying signals when you have helped them choose. These may include: reaching for their credit card asking about delivery asking about extended warranties asking about payment methods. Next card

looking for a fitting room. Customers who have not required help in choosing their products may display the following buying signals: approaching the till making eye contact using hand gestures looking for a fitting room. Next card

Under The Sale and Supply of Goods and Services Act products must be: durable safe of acceptable appearance fit for purpose as described free from defects not pointed out at the time of sale. Next card

The Consumer Protection from Unfair Trading Regulations cover: safety pricing weights and measures description of products. Home