Building Up Value. THE AKIBA WAY! 22/11/2018 Building Up Value. THE AKIBA WAY!

Akiba Mission and Vision Akiba Products Limited is a leading food product development and management company located in East Africa. We are a Ugandan based company that develops locally grown food products like cereals, pulses, fish, beverages, vegetables, spreads, fruits and other related products Our Vision: To provide nutritious food to the world. Our Mission: We are committed to the production and management of nutritious food that nourishes people every day. 22/11/2018

Keys to economic prosperity 4 Product Development and Management 6 The Akiba way 8 Value Exploration 9 Value Creation 11 Value Delivery 13 Selected Projects 15 Peanut Butter 16 Table Honey 18 Maize Products 20 Mukene Products 22 Maize and Mukene Mix 24 22/11/2018

KEYS TO ECONOMIC PROSPERITY (source: Economics Private & Public choice by Gwartney, Stroup, andSobel) 22/11/2018

KEYS TO ECONOMIC PROSPERITY Human Ingenuity. Economic goods are a result of human ingenuity and action; thus the economic pie is variable, not fixed. Private Ownership. Private ownership provides people with a strong incentive to take care of things and develop resources in ways that are valued by others. Gains from trade. This makes it possible for individuals to generate a larger output through specialization and division of labour, large scale production processes, and dissemination of improved products and processes. Invisible Hand Principle. Market prices coordinate the actions of self-interested individuals toward activities that promote the general welfare. Profits & Losses. Profits direct producers toward activities that increase the value of resources; losses impose a penalty on those who reduce the value of resources. 22/11/2018

Product Development & Management 22/11/2018

PRODUCT DEVELOPMENT Why do products fail? There is no need for the product in the market. There is a need, but the product does not satisfy that need. The product meets the need, but this information has not been communicated to the market. Why do Products Succeed? There is a need for the product in the market. The product is developed and managed to meet the specified market need. The target market is informed that the product meets the needs. 22/11/2018

THE AKIBA WAY. EXPLORE – CREATE – DELIVER 22/11/2018

IT BEGINS WITH AN IDEA. VALUE EXPLORATION 22/11/2018

PHASE 1: VALUE EXPLORATION “ECONOMIC GOODS ARE A RESULT OF HUMAN INGENUITY & ACTION”. Research and Development. Opportunity Identification and Selection. Generate new ideas that target existing and emerging needs in the market. Concept Generation & Business case development. Select high potential opportunities and involve partners and consumers in planning. Develop concepts that align opportunities with market needs.  Concept/Project Evaluation. Develop project proposal that defines project benefits, scope, outcomes, teams, partners, structures, budgets, timeframes and stakeholders. 22/11/2018

CONVERTING IDEAS INTO PRODUCTS. VALUE CREATION 22/11/2018

PHASE 2: VALUE CREATION Indentify and avail factors of production. Unlock the natural resources needed for food production such as land and water to meet the specified deliverables. Human Energy. Harness Human energy to produce food products. This is achieved through production processes that utilize land, water, materials, equipment & technology. Post Harvest Management and processing Specify the quality standards of the food products needed in the market. Put in place the systems and resources that will process, test and validate the products against recommended standards and customer expectations. Secondary processing, Manufacturing and/or large account management. The products can be sold in their current state to large consumer organizations such as WFP and other institutions. The products can be processed through secondary processing and/or manufacturing to produce products that target various consumer markets. 22/11/2018

MEETING THE MARKET NEEDS. VALUE DELIVERY 22/11/2018

Prepare Marketing, Distribution and Sales functions. PHASE 3: VALUE DELIVERY Akiba Products Limited: Prepare Marketing, Distribution and Sales functions. This includes preparation of launch, communication and commercial strategies. Development of product servicing, packaging, branding, testing etc. identification and Integration of business channels and commercial partners. Outsourced- Independent Transportation companies. Providing outbound and inbound country-wide logistical services. Channel and Business Partners. Industrial Manufacturers, Regional Wholesalers, Large customers, Key Retail Partners, Supermarkets. All providing awareness, trial, availability and continuous consumption of products that are directly linked to local farmers. 22/11/2018

FEATURED PRODUCTS 22/11/2018

PEANUT BUTTER 22/11/2018

PEANUT BUTTER VALUE CHAIN Partner Product Unit Unit Price Annual Output Target Revenues (UgX) Weimukye Ground Nuts 500g 2200 144,000 317 Million UIRI Processing & Manufacturing 500 120,000 60 Million Transporters Logistics 200 24 Million Akiba Packaging & Branding Product Development & Marketing Retailers Retail Sales Total Value 4400 581 Million 22/11/2018

TABLE HONEY 22/11/2018

TABLE HONEY VALUE CHAIN Partner Product Unit Unit Price Annual Output Target Revenues (UgX) AMN Bee keepers Raw Honey 500g 2500 292,000 730 Million AMN Bee Keepers Processing & Packing 500 146 Million Transporters Logistics 200 58.4 Million Akiba Packaging & Branding 400 116.8 Million Marketing & Distribution Retailers Retail Sales Total Value 4500 1.3 Billion 22/11/2018

MAIZE PRODUCTS 22/11/2018

MAIZE PRODUCTS VALUE CHAIN Partner Product Unit Unit Price Annual Output Target Revenues (UgX) Nakaseke Land Owners Land Acre 120,000 2,500 730 Million Nakaseke Farmers Maize Grain Kg 410 7,140,000 2.93 Billion NAPIL Bulk Processing & Packaging 60 7,000,000 420 Million Nakaseke Millers Milled Flour & Maize Products 4,200,000 462 Million Akiba Transportation & Packaging 150 630 Million Marketing & Distribution 100 Wholesale & Retail Retail Services Total Value 500g 1200 5.04 Billion 22/11/2018

MUKENE PRODUCTS 22/11/2018

MUKENE PRODUCTS VALUE CHAIN Partner Product Unit Unit Price Annual Output Target Revenues (UgX) Nalugala Fishing Association Mukene fish from L. Victoria Kg 3,000 120,000 240 Million Nalugala Mukene Millers Ltd Bulking, Milling into Powder 72,000 216 Million Akiba Transportation & Packaging 500 8.6 Million Marketing & Distribution 1,500 108 Million Wholesale & Retail Retail Services 2,000 144 Million Total Value 1kg 10,000 720 Million 22/11/2018

CRAFTS 22/11/2018

PEOPLE CAN MAKE A DIFFERENCE 22/11/2018

Rtd Gen Salim Saleh, Chairman Nakaseke Farmers, Chairman Nakaseke Millers, Managing Director Akiba Products Limited. 22/11/2018

PHASE 3: VALUE DELIVERY “It is not the critic who counts, not the man who points out how the strong man stumbled or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who, at the best, knows in the end the triumph of high achievement, and who, at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.” – Theodore Roosevelt 22/11/2018