zune.net Programming March 2011

Programmable areas of zune.net: homepage Programmed with marketplace, marketing, and product-based events Content determined by my team Schedule maintained Updated irregularly, but at least once a week Programmed on US and EFIGS sites Also ‘program’ the this week in ZPM area, but that content comes directly from the Music and Video calendars. We are just updating. Ideally this content would dynamically appear.

Programmable areas of zune.net: social Contextual content modules throughout the social detect customer state of the visitor We program only the states where the user has a Zune Pass regularly Each page type in the social is programmed individually, though what we program is usually the same Usually focus on free and exclusive music offers for the social Program for US and EFIGS only We can also override the music and video heroes Also update Video heroes in xbox-only markets 11/22/2018 *** DRAFT Microsoft Confidential DRAFT ***

Content Programming Workflow Develop Design Verify Publish Develop Gather needs for each item through creative brief, music and video calendars, or functional spec Schedule item Make requests through other teams Sharepoint Product Studio Design Pull needed imagery from ZMP image database Make request of EXG for full creative Request editorial from my team Product Studio Visual Studio Verify Gather all needed items in preparation for publishing Final editorial pass Review with stakeholders as necessary File bug to production vendor for publishing Product Studio Visual Studio Publish Build from PS bug Publish at needed time CMS

Calendar