Manajemen Pemasaran Global

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Manajemen Pemasaran Global UAS semester genAP 2016-2017 Manajemen Pemasaran Global

DUE: UAS DAY Select a topic that interests your group. The topic could be anything that covers international marketing. Choose an international/mnc company that could be applied to the topic you have chosen Analyze their marketing strategies (include their marketing mix, STP, strategies of marketing), and how they succeed in Indonesia Present your idea on May 11, 2017 (in PPT format, no more than 15 minutes per group)

Writing technique Follow the journal format as attached The paper consists of Daftar Isi Abstract: Bhs Indonesia dan Inggris 1. Introduction 2. Company’s profile 3. Analysis of company’s marketing strategies 3.1. STP strategies 3.2. Marketing mix analysis 4. Conclusion and recommendation Daftar Pustaka Lampiran 22/11/2018

Use tables and figures on your paper Use references to cite your work Use appendix to insert examples of ads, products, price, place (marketing mix components) Use tables and figures on your paper Use references to cite your work 22/11/2018