Must Sit w/ Team of 4! This new team will be your FINAL PRESENTATION team This new team can only include 1 other member from your midterm presentation!

Schedule Script HW Images Final Presentation Introduction Product Features Marketing Advertisements

SCRIPT HOMEWORK

Success? Watch again Discuss your answers with team

The Single Biggest Reason Why Startups Succeed 1 - Title of the TED Talk? The Single Biggest Reason Why Startups Succeed

2 – Name of the Presenter Bill Gross

3 – Date of TED Talk & # of Views June, 2015 3,413,135 views

4 – What is his Thesis? Through research, he has discovered that there are many factors that play into the success and failure of a startup company. Timing is one factor which plays a huge role!

5 – Opinion 6 – Ethos 7 – Pathos 8 – Effective Speech 9 – Two things you learned 10 – Ask him one question 11 – Constructive criticism 12 – Group of people who would benefit the most

PRODUCT IMAGES BILLY

You and your team will be presenting your item to the class. Selling Your Item With your team… Look at the image How to describe it? How could it be used? What value does it provide? You and your team will be presenting your item to the class.

Language to Use Common Expressions As you can see, Can you (all) see that If you look here, you’ll notice that it‘s striped it‘s faded it has a hole there’s a patch here on the front on the top? on the back inside I’m not sure (if) you can see it clearly, so I’ve shown it here on this slide

FINAL PRESENTATION

Final Project Research, Create, & Market In groups of 4 students (diff. from midterm team) Must invent a product Market Research Customer profiles Explain research via self-made graphs Describe the product Features & Benefits Characteristics & Alterations Functions Etc. Kickstarter Video / Advertisement Video

15 Minute Break w/ Team!

FEATURES VS. BENEFITS

Features and Benefits

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Examples Features Benefit Sales Pitch Product Toy Batteries included Product is ready to use Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.

Your gas will go further Examples Product Features Benefit Sales Pitch Toy Batteries included Product is ready to use Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning. Vehicle More miles per gallon Your gas will go further Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most.

Examples Features Benefit Sales Pitch Product Toy Batteries included Product is ready to use Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning. Vehicle More miles per gallon Your gas will go further Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most. Laptop Portable Use your laptop while you travel Complete important work assignments and tasks on the move so you can take time out when you get where you’re going.

Two-inch insulation layer Examples Product Features Benefit Sales Pitch Sleeping Bag Two-inch insulation layer Stay warm all night Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.

Examples Features Benefit Sales Pitch Product Sleeping Bag Two-inch insulation layer Stay warm all night Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go. Alarm Clock Two different alarm timers for weekday and weekends Set the alarm for a different time on weekdays than on weekends Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again

Examples Features Benefit Sales Pitch Product Sleeping Bag Two-inch insulation layer Stay warm all night Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go. Alarm Clock Two different alarm timers for weekday and weekends Set the alarm for a different time on weekdays than on weekends Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again Diet cola Zero calories Low-calorie version of your favorite drink Lose weight fast and get the body you’ve been dreaming of, simply by switching to diet cola

MARKETING

Discuss the Following w/Your Team Who do you want to market your product to? Explain in detail

Identifying the Market Step One – Identify Why a Customer Would Want to Buy Your Product/Service What's your product has to offer? Features & Benefits

Benefits Motivate Buyers Features are Valuable BUT Benefits Motivate Buyers

Features Benefits Made of aluminum Round 5 inches tall Pop tab to open Red color Rim near the top Its recyclable, help environment Fits perfectly in your hand The perfect amount of beverage is able to be held within this size It is spill proof before you open it It will match your outfit and make you look good Makes it easy to drink so you don’t drool on yourself and look foolish

Your Team Project Feature Benefit 1 2 3 4 What Are Your Final Team Products Features & Benefits? Take 5 Minutes to Discuss and Organize Feature Benefit 1 2 3 4

Segmenting Your Market Some companies or people have a natural instinct to target as many people and groups as possible. THIS IS WRONG!!

Case Study Handout

Case Study Income as a business Plan of action Focus on Practically / essentially Attractive / beautiful Top companies in USA Intense competition Advantage over other companies Creating the products Having power to plan and take action The CEO of a management-training company has been marketing to high-class, Fortune 500 companies for more than a year now. She has received some business, but the competition has been extremely competitive and fierce. Recently, she received a call from an owner of a manufacturing facility who needed their current managers to be trained. The CEO agreed to take the job, and discovered there was virtually no competition within the manufacturing industry, because it is less glamorous to train in a manufacturing plant than in executive offices of Fortune 500 companies. The president decided to change her marketing strategy and to target only manufacturing plants. Within six months the management-training company increased their revenues by 80 percent and created a competitive edge by segmenting their market.

Identifying the Market Step Two – Segment Your Overall Market Demographic Consumer Market Business Market Age Geographic Location Income Size of Company Gender Annual Revenue Profession Number of Branches Education Number of Employ. Family Size Industry Marital Status Age of Company Take 3.5 minutes answer this and

Identifying the Market Step Two – Segment Your Overall Market Psychographic Consumer Market Business Market Lifestyle Workforce Type Fun-Seeking Services Used Trend Trade Associations Hobbies Innovative Status Seeking Business Style Sports Enthusiasts Industry Leader Forms of Entertain. Employee Friendly Take 3.5 minutes answer this and

Behavioristic Market Take 3.5 minutes answer this and High Medium Low Not at all Price Quality Brand Variety of services Packaging Location Payment Terms Convenience of Use Store Décor. Take 3.5 minutes answer this and

Step Three: Research Your Market Next Class

ADVERTS

Finishing Class HOMEWORK w/ FINAL PRESENTATION TEAMS Solidify a product (get the ‘green light’ from Randon; via email by Tuesday the 16th) List a minimum of 4 features and their benefits Segment your ideal market for your product Demographic / Psychographic / Behavioristic