Starbucks By Emma Klein

Outline Research Paper Product Mentor Successes and Challenges Conclusion

Research Paper History Logo Starbucks Mission and Community Service Fair Trade Ethical Sourcing Types of Farms Types of Coffee Starbucks Lifestyle

History Logo History Only Sold Coffee beans Howard Schultz purchased Starbucks for 3.7 million – Sold coffee by the cup Logo History Twintailed mermaid represents Seattle’s seafaring history Went from suggestive to modest

Starbucks Mission Community Service Coffee Customers Food Banks Partners Stores Neighborhood Food Banks Cleaning Shelters 400,000 service hours in 2013

Fair Trade Ethical Sourcing Paying top dollar for high quality beans Money goes to communities Health Care, education, poverty, environment, empowering women Ethical Sourcing Transparency Good working conditions No slave or child labor Eliminates pesticides

Types of Farms Types of Coffee Smallholder Cooperatives Estates Exporters Types of Coffee Blonde- Willow and Veranda Medium- House and Pike Bold- Verona and Sumatra Seasonal- Casi Cielo and Christmas Blend

Starbucks Lifestyle The Starbucks Language- sizes The brand- A place to belong A place to meet and connect Wi-Fi Free app and music downloads

Product My product is my barista certification. Barista- a person who is specially trained make and serve coffee drinks I have also shown improvements in my social and time management skills.

Training Register and coffee routine Hot bar-Steam milk, Lattes, flavored lattes, Cappuccinos Cold bar- Iced Drinks, Frappacinos, shaken iced teas Try everything on menu- provide better customer service

Mentor My mentor is Jennifer Johnson, manager at the Fletcher Ingles Starbucks. “My mission is to make sure all customers feel appreciated.” – Jennifer Johnson

Successes I have obtained my barista certification I earned various types of pins I connect well with customers Drink quality I have gained the trust of my managers and coworkers

Challenges I did not know much about coffee when I started working at Starbucks Likes for likes I am still working on my speed

Conclusion I have really enjoyed my time being a Starbucks Barista. I have always been interested in Starbucks and this project gave me an opportunity to learn about the fascinating company, while improving some of my own skills. Thank you for your time!