POLICYMAKER Perspective Policymakers and retailers have mixed feelings about tobacco retail licensing. POLICYMAKER Perspective   RETAILER Perspective Keeps minors from buying tobacco products Welcome fees as supplemental source of funding for law enforcement Makes law enforcement more accountable for enforcing ordinance Retailers would benefit from additional guidelines, training and technical assistance Levels the playing field for all retailers to follow the same set of rules Tobacco regulations would be similar to those already in place for selling alcohol Worry about creating unfavorable business climate Law enforcement has more pressing issues Infringes on personal freedoms Sets a precedent for more government interference Licenses are a burden for small businesses Concerned about losing revenue Fees don’t get used for designated purpose BENEFITS DRAWBACKS Design adapted from WestEd