Community Health Visioning 2017 Public Awareness of Services Kevin Newingham 1

Public Awareness of Services Educate/inform the public about the availability and quality of key health care services/providers in collaboration with Lee County Medical Society, governmental agencies, health and human service agencies, schools, and others. Communicate why certain programs do not exist in Lee County. 2

Pediatric Care: 25% Increase in positive response Key Accomplishments Increased selection of Lee Memorial Health System chosen as “best” for major service lines from baseline research conducted in January 2010 as compared to Q4 2010: Pediatric Care: 25% Increase in positive response Orthopedic Care: 16% Increase in positive response Cardiac Care: 3% Increase in positive response Neurological Care: 17% Increase in positive response Cancer Care: 18% Increase in positive response 3 3 3

Key Accomplishments Entry into social media – Facebook, Twitter, YouTube and Vimeo – has increased visibility of services. Example: Prior to using YouTube we had 200 hits per month on our videos, now we have over 2000 per month. Substantial exposure through print ad placements throughout Lee, Collier and Charlotte counties. System publication - Healthy News – distribution of nearly 250,000 per month in all 3 counties. Major service line patients featured on billboard placements throughout Lee county. Outreach to the Hispanic community through multimedia placements. 4 4 4

Key Accomplishments Through 2011, over 365 members of our medical staff will be featured in Health Matters video segments airing on NBC and repurposed on the web and through social media American Health Journal sponsorship featuring 10 staff physicians focused on 5 major service lines airing weekly on WINK-TV Earned media placements on television news and news publications Involvement in over 70+ annual health fairs and Speakers Bureau engagements that reach over 10,000 community and business development attendees 5 5 5

Examples of current campaign 6 6 6

Barriers/Challenges Financial challenges Departmental resources Limited bed capacity (seasonal) Increased competition from other health systems and independent physician groups to maintain and increase market share Internal messaging challenges Consistency in Lee Memorial Health System branding 7 7 7

Opportunities Development of seminar series in Bonita Springs/Estero with gated communities Further expansion of social media and new technologies More fully leverage our web presence to engage visitors Consolidation of Lee Physician Group allowing for more concise messaging of the features of the group to target audiences EPIC 8 8 8

Questions 9