Cases in Corporate Communication & PR Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business 11/22/2018 Cases

1. About the Orientation Determining your communicative purpose involves tough choices Assessment (research) is an integral part of effective communication To create a communication strategy you have to understand the business. (Biz strategy drives Comm. Strategy) Developing an effective communicative strategy is far more difficult than mastering oral, written, and visual skills. 11/22/2018 Cases

Orientation cont. You must have a working knowledge of current business events to develop an effective strategy. Great strategies can never overcome poor execution. An effective “thinking routine” trumps a recipe every time. 11/22/2018 Cases

2. My Approach to the Class If you learn the key principles, you can develop your own value adding thinking routine. Students learn best by Applying concepts to real world cases (Project 1) Responding to pressure (Project 2) My role is to accelerate the 3 step learning process 11/22/2018 Cases

Learning Process Adjust Demonstrate Study CI Application Feedback  Learning =  Loops 11/22/2018 Cases

Commit to Personal Growth 3. My Expectations Commit to Personal Growth Act Professionally Show Respect Prof. C’s Expectations Identify strengths Utilize strengths Build on strengths Identify improvement areas Find ways to improve Measure improvement Avoid distracting others Turn off cell phones Don’t read newspapers Notify me when you can’t make class Show up on-time Use proper writing conventions Dress appropriately for presentations Properly manage personal feedback 11/22/2018 Cases

4. Role of Teaching Assistants Their Job Manage schedules & logistics Monitor class/group performance Provide feedback Coach & advise groups Assist with lectures Accelerate your learning Not Their Job Grade your exams or projects Provide answers to exams or projects Resolve your group problems 11/22/2018 Cases

5. Major Topics Audience Analysis (Research) Risk Communication Corporate Identity Crisis Communication Corporate Reputation Branding 11/22/2018 Cases

6. Major goal – Develop strategic thinkers Strategy – Macro-level choices about direction, goals, messages, and processes. Type Experience Personal Family Upbringing/Experience General Work Experiences Becoming a CEO Interpersonal Being Mentored Being Challenged by Others Organizational Monitoring Results/Benchmarking Doing Strategic Planning Spearheading a Major Initiative External Dealing with a Crisis Vicarious Experiences * Based on “Strategic Thinking at the Top” by Goldman, Sloan Management Review, Summer 2007. 11/22/2018 Cases

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7. First Steps Conduct a self assessment Create a class name placard Strengths Weaknesses Resources Create a class name placard Name Personality profile Skills working on Develop a personal instruction manual Use the syllabus and website as guides 11/22/2018 Cases