Planbooks and Presentations

Class Grade Points: Exams: Exam 1 100 Exam 2 100 Group Project: Draft of Situation Analysis 10 Draft of Campaign Strategy 10 Draft of Remaining Sections 30 Group Project Campaign Summary Report Group Grade 40 Individual Grade 60 Group Project Pitch Meeting 25 Group Project Peer Evaluation 25 Press Conference: Press Kit and Media Contact Sheet 10 Press Conference 10 Participation and Attendance: Participation Score 30 TOTAL 450

Group Project Activities Draft of Situation Analysis 10 Draft of Campaign Strategy 10 Draft of Remaining Sections 30 Group Project: Campaign Summary Report Group Grade 40 Individual Grade 60 Group Project Pitch Meeting 25 Group Project Peer Evaluation 25

Plansbooks 1. Campaign plan 5 Sections, 40-50 pages Each person/pair has primary responsibility for one section of the plan, but must be highly integrated with the other sections Describes in detail the nature of the campaign proposed for the client while persuading them Should be detailed and highly polished. Graded on critical thinking, strategic decision-making, creativity, problem solving, and the integration of ideas from the course. Choices should be clearly identified and substantiated by research, references, and reasoning.

Presentations 2. Pitch meeting Oral summary and powerpoint presentations Covers all aspects, all people present Grade based on the quality and skill with which the agency presents an oral summary of its campaign plan. Be informative and persuasive - need both skills Must articulate the goals/strategies of the campaign and the rationale behind creative, media, and pr/promotional strategies, and their overall integration.

…Group Project Activities 3. Peer Evaluations Students will evaluate all other students in their group project agency Evaluations by other member of their group worth 25 point toward final grade Submit these at the final exam, whichever time you take it. FINAL EXAM-ALL IN VILAS 2195 (5/6/2017, Wednesday from 12:00 PM – 2:00 PM) – In Room 2195 (5/9/2017, Wednesday from 7:45 AM - 9:45 AM) – In Room 2195 (5/9/2017, Wednesday from 2:45 PM -4:45 PM) – In Room 2195

Outside Class Meetings Pitch meeting Meet in Nafziger for the presentations Runs from 5:30 PM – 9:30 Faculty and Students Vote on Winner The group winning the student vote will receive 5 bonus points. The professors, TA, and expert(s) will award 10 bonus points based on their evaluations of the campaign plans books and pitch presentation - this determines the winning account