18,576 redemptions 45,000 samples* distributed with 50p MONP coupon

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Presentation transcript:

Targeted brand ACCELERATION PLAN across email, post, online, print and in-store

18,576 redemptions 45,000 samples* distributed with 50p MONP coupon *Samples of 50ml emollient body wash The Challenge Mum & Me launched into the market in 2011 with stiff competition from the market leader Johnson & Johnson and cheaper own label products. They wanted to EDUCATE consumers on the benefits of their products and DRIVE SALES across the FULL MUM & ME RANGE Our Solution The Results Online Sampling saw coupon redemptions 50p CROSS COUPON offer on 250,000 bottles of CAREX HANDWASH A multi-channel ACCELERATION PROGRAMME. Designed to RAISE AWARENESS, ENCOURAGE TRIAL and DRIVE SALES amongst the Mum & Me audience across numerous platforms. Communicate the KEY MESSAGES to this audience from BUMP to BABY to NEW MUM. 6,136 Carex Handwash cross-coupon offer resulted in: 18,576 redemptions (3.71%) Amplification Emails sent to 199,000 recipients with £1 printable coupon. 1,000 coupons claimed. Direct Mail sent to 5,000 people on CMM database testing 50p vs £1 coupons Emollient 50ml sampling via post sent with coupon. 1,726 redeemed (3.84%) FREE Baby Shampoo (worth £2.49) for every reader of Mother & Baby magazine.