Understanding and Using Persuasion

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Presentation transcript:

Understanding and Using Persuasion Analyzing Arguments Understanding and Using Persuasion Persuasion

Terms for Persuasion DICTION- The choice of words used by a writer or speaker. SYNTAX- The arrangement/sequence of words used by a writer or speaker. VOICE- The writer’s style of expression that displays his/her personality. IMAGERY- Words are used to create a mental picture or sensory impressions.

Terms for Persuasion CONNOTATION- RHETORICAL FALLACY- The implied meaning (not explicit meaning of text but between-the-lines). RHETORICAL FALLACY- Reasoning within an argument that may not be correct, true, or valid but may still be convincing. Emotional Fallacy- plays on emotions of audience or reader Ethical Fallacy- Self-serving reasoning used more to elevate the author/speaker than to address an issue. Logical Fallacy- uses faulty/incorrect logic for support

Terms for Persuasion TONE- BIAS- INFERENCING- The attitude of the writer/speaker. BIAS- A belief or tendency that keeps a person from being completely open-minded and unprejudiced. INFERENCING- The drawing of logical conclusions using the evidence or details that are present in conjunction with logical reasoning.

Terms for Persuasion SUBJUNCTIVE MOOD- A verb mood that expresses a wish or command. (If I wasn’t working, I would go with you. If you don’t get over here, I will leave you!) COUNTER ARGUMENT- The writer presents the opposite side of the argument in order to disprove it and reinforce his/her own side..

Terms for Persuasion VALIDITY- The speaker/writer uses correct and truthful sources. RELIABILITY- The speaker/author uses believable, credible sources . CREDIBILITY- The speaker’s sources are believable, common knowledge, or can be confirmed.

Terms for Persuasion TYPES OF EVIDENCE LOGICAL-Uses rational, logical thought. EMPIRICAL- Based on scientific observation or experience rather than theory. ANECDOTAL- Based on personal observation rather than scientific evidence.

“Must haves” for a persuasive essay Introduction with a clear thesis!!!! Refutation or counter argument Appeal to Logos, pathos, ethos, or all! Conclusion- hit it out of the park!! Challenge!!