Social Media at Events http://blog.livedesignonline.com/briefingroom/wp-content/uploads/2010/04/web.jpg
[ the group ] Padma Vaithyam Derek Reinelt Angela Lam Jake Sanders Informatics Computer Science Informatics Computer Science Interests: Badminton Travel Explore new activities Interests: EDM Snowboarding Political and Social Activism Interests: Art Concerts Food Interests: Games Backpacking Travel
Concept Map Domain: EVENTS Highlighted: festivals, share experiences, recommendations, connecting event goers, communication between planners and event goers, connecting performers with event goers, real time
Top 3 Problems 1. Event planners don't have a way to communicate with event goers. 2. Performers (and other attractions) don't have a direct way to communicate with their audience or customers at the event. 3. Event goers don't have a way to communicate with each other in real time.
Prioritization Matrix
Top Problem Event goers don't have a way to communicate with each other in real time.
Reasoning Besides texting, people at large events don't have a way of connecting, asking questions or getting help without physically being at the help booth. Twitter and Facebook aren't suited for real time interaction. Twitter requires hashtags and has a bad signal to noise ratio and Facebook is better suited for pre-event or post-event communication.
Significance Hundreds of millions of people attend concerts, festivals, conventions, and other large-scale events every year. Until now, there has not been a good way for these people, the event organizers, and the attractions themselves to communicate with one another during the event itself, meaning that it's possible for event goers to miss out on a really awesome attraction, wander around aimlessly, or burn to death.
Stakeholders Event Planners Attractions Event Goers http://blogs.kqed.org/bayareabites/files/2012/08/windmill-friday1000.jpg
Competition &
Twitter * Good for real-time information * Need to know which hashtag to use beforehand * Bad signal to noise ratio (e.g. "WEEEEW #Sasquatch #illicitsubstances")
Facebook * Good organization - easy for event planners to spread the word about an event (large userbase) * easy for people to organize side/after events * useless for at-event communication (linear conversations with limited structure and few features)