SUCCESSES We garnered a total 1,179 clicks, 50,489 impressions, 916 website visits and additional 39 conversions this week. Total Conversions: 70 Boston is the number one city in locations driving the most traffic to the site this week. There were 621 visits to the site from Boston. Average CTR for AdWords: 0.49% Cumulative CTR for Facebook: 4.22% (Average CTR is approximately 3%) Average CPC for Facebook: $0.46 *
SIGNIFICANT DATES Original launch: 11/5/2015 Additional ads were added and spend was increased this week to see if that would help with conversions. *
OVERALL FACEBOOK STATISTICS Week 11/12-11/18 Ad Clicks Reach CTR Cost Total Spend Are you at risk? 505 21,285 2.37% $0.69 $350.00 Alzheimers 606 20,205 3.00% $0.58 $350.00 Brain Health 1,188 19,013 6.25% $0.29 $349.92 Original Ads 101 12,709 0.74% $0.54 $54.88 Total Spend: $1,104.80 *
OVERALL GOOGLE ADWORDS STATISTICS Overall statistics: Week 11/12-11/18 44,647 Impressions 217 Clicks 0.49% CTR $6.48 Avg. CPC 1.1 Avg. Position $1,406.54 Total Cost *
AD GROUP PERFORMANCE *
AD PERFORMANCE Ad Description line 1 Description line 2 Clicks Impressions CTR Avg. CPC Cost Avg. Pos. CLIENT Help find cures for brain disorders Participate in an online study. 38 5527 0.69% 9.81 372.67 1 Groundbreaking Research. University sponsored online study 31 5357 0.58% 4.48 138.79 1.1 Alzheimer's Online Study Participate in a ground-breaking project to help find a cure 20 3181 0.63% 7.82 156.44 Take a Memory Test Free online study helps find cures for brain disorders. Sign-up today. 18 4460 0.40% 4.91 88.41 Online brain health study for brain disorders. Sign up today. 2583 0.70% 4.83 86.89 Memory Research for Alzheimer's and brain disorders 15 4028 0.37% 2.72 40.79 A faster path to cures 12 3576 0.34% 9.05 108.59 Alzheimer's online study Participate in groundbreaking 10 2013 0.50% 5.44 54.43 Safe, easy, free study Help find a cure for Alzheimer's through groundbreaking online study 6 2749 0.22% 8.41 50.44 Alzheimer's Online Test via a ground-breaking online study 201 6.6 Alzheimer's Research 193 0.52% 8.76 You can help save lives Participate in a groundbreaking online study for Alzheimer's cures. 318 0.00% 1.2 *
BEST PERFORMING KEYWORDS Ad group Max. CPC Clicks Impressions CTR Avg. CPC Cost Avg. position how brain works BHR 25 19 3008 0.63% 8.73 165.87 1 Alzheimer test Alzheimers 12 370 3.24% 6.09 73.12 diseases 9 1950 0.46% 7.98 71.8 1.1 Alzheimer's Disease Research 7 372 1.88% 9.2 64.43 memory Memory 2132 0.33% 6.12 42.87 brain working games 6 308 1.95% 8.37 50.24 1.3 brain study 391 1.53% 8.21 49.26 functions of brain 5 446 1.12% 8.32 41.6 research studies 227 2.20% 8.01 40.04 brain research 4 200 2.00% 3.15 12.61 brain functioning 274 1.46% 12.42 49.7 free brain games 57 7.02% 7.49 29.96 function of brain 3 233 1.29% 17.41 52.23 brain teasers 2984 0.10% 6.71 20.13 Memory study 180 1.67% 20.99 brain game 229 1.31% 7.03 21.09 *
GOOGLE ANALYTICS PERFORMANCE Overall statistics: Week 11/12-11/18 Facebook is driving the majority of the conversions *
GOOGLE ANALYTICS PERFORMANCE Top 10 Locations *
GOOGLE ANALYTICS TOP KEYWORDS *