Friends of Panthertown Spring 2015 Campaign Jenny Lauer, Channing Lovett, Lance Riddle and Sam Wyman

Agenda Introduction Background Challenges Opportunities Goals (3) Panthertown Valley Friends of Panthertown Challenges Opportunities Goals (3) Objectives Key Publics Messages Strategies & Tactics Events Calendar Successes Evaluation

Introduction Jenny Lauer Channing Lovett Lance Riddle Sam Wyman

Background: Panthertown Valley Panthertown Valley = 30 miles of trails Most of the trails were created by Carlton McNeill in the 90s Panthertown hosts hikers, campers, horseback riders, mountain bikers, etc.

Background: Friends of Panthertown 501(c)(3) nonprofit Environmental conservation sector Started in 2005 under the Jackson-Macon Conservation Alliance Works with U.S. forest Service to protect Panthertown valley Goal is to gather supporters, volunteers to maintain Panthertown valley

Challenges Need for volunteers to maintain trails 30 miles Without maintenance, trails could not be enjoyed by publics

Opportunities Raise awareness and involvement Partner with WCU departments/organizations Promote FOP on campus Student-specific involvement Trail workdays with student/campus organizations Internship position

Goals Position Statement: Overall: To increase cooperative volunteerism and environmental awareness by partnering with WCU departments and organizations. Overall: The goal of our Spring of 2015 campaign is to increase the number of volunteers from WCU students for Friends of Panthertown by the end of the Spring 2015 semester, and to establish and maintain partnerships with specific WCU departments and organizations to continue permanent student volunteerism.

3 Areas Increasing Cooperative Volunteerism: Establish two days designated for trail maintenance Reserve through Service Learning Center one van each service day Fill vans each service day with volunteers (20 people) Establish and Maintain Partnership with: Parks and Recreation Department Base Camp Cullowhee Environmental Science/Clubs Biology Club Service Learning Implement Internship with Parks and Recreation Department

Objectives To increase cooperative volunteerism with WCU by 20 students before May 1, 2015. (Action) Establish two days designated to trail maintenance Panthertown Valley for WCU students to volunteer before May 1, 2015. (Action) To reserve and fill (10 people) one van for each service day (Saturday, March 28 and Wednesday, April 22) through the Service Learning Center. (Action)

Objectives Continued 4. To establish and maintain partnerships and communication with WCU: Parks and Recreation Management, Base Camp Cullowhee, Environmental Science Department and sub-sets, Environmental Health Department and sub-sets, Biology Club, Eco-Cats, and the Service Learning Center by May 1, 2015. (Awareness) 5. Send out survey to targeted WCU groups and receive a 10% survey response rate by March 25, 2015. (Attitude) 6. To implement and inform WCU Parks and Recreation Management of one internship for Friends of Panthertown to be filled by May 1, 2015. (Action and Awareness)

Key Publics Demographics and psychographic profile: WCU students, faculty and staff Prone to an outdoor lifestyle Fond of volunteering Conservation efforts and environmentally conscious Ages 18-26 for volunteerism Attitude toward issue: Target environmentally conscious and interested in environmental conservation

Key Publics Continued Target motivating self-interests and desires: Base Camp Cullowhee Parks and Recreation Natural Resource and Conservation Management Service Learning Center Eco-Cats Environmental Science Environmental Health Biology Club

Messages Primary: Secondary: Need volunteer hours? Engage volunteers in on-the-ground efforts at events Restore/maintain 30 miles of public trails Protect natural resources and monitor fragile eco-systems

Campaign Strategies & Tactics WCU Students and Recent Graduates 1. Strategy #1: Promote volunteerism while researching what motivates students to want to volunteer 2. Tactics: Send out survey https://www.surveymonkey.com/s/BNVYSGZ B. Campus Departments and Organizations 1. Strategy #2: To partner with campus departments and organizations in order to provide a consistent flow of volunteers for Friends of Panthertown. 2. Tactics: arrange 2 trail work days, reserve van for trail work days, put FOP on list in Service Learning Center, Class info meeting for P&R Dep., add event to BCC calendar for Fall 2015

Campaign Strategies & Tactics C. Friends of Panthertown 1. Strategy #3: Arrange trail workdays with established partnerships to enhance volunteerism 2. Tactics: Create flyers, reserve van for work days, create press release, promote on social media

Events: March 28 10am - 3pm Carpool Flyer distribution (40) Press Release

Events: April 22 10am - 3pm Van Flyer distribution (50) Press Release

Calendar

Calendar

Calendar

Budget Flyers Print Shop Gas

Challenges Communication - Last minute changes on flyers Time - distribution of flyers, social media posts

Successes Volunteers (March 28 - 13 total from flyers) Conservation Awareness Publicity for Panthertown Valley

Evaluation Events March 28 April 22 Partnership