Socialinės žiniasklaidos vaidmuo užsienio politikoje URM patirtis

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Presentation transcript:

Socialinės žiniasklaidos vaidmuo užsienio politikoje URM patirtis

Socialinė žiniasklaida (SŽ) - Dalinimosi kultūra Access to conversation is far more important than access to information. – Clay Shirky SŽ užsienio politikoje tai: - Dvikryptė komunikacija, dialogas Galimybė sekti įvykius realiu laiku Tikslinės auditorijos Plati informacijos sklaida Įsitinklinimas SŽ tai ne technologija – tai apie santykius ir istorijų/naratyvų kūrimą.

Kurį SŽ kanalą pasirinkti ? blogs videos photos documents news geo-location

URM Socialinės žiniasklaidos kanalai mobilizacija/iniciatyvų palaikymas

URM Socialinės žiniasklaidos kanalai žinios iš ambasadorių

URM Socialinės žiniasklaidos kanalai (Vidinė auditorija)

URM Socialinės žiniasklaidos kanalai (išorinė auditorija)

URM Socialinės žiniasklaidos kanalai (išorinė auditorija)

URM Socialinės medijų kanalai (vizualizacija)

URM Socialinės žiniasklaidos kanalai (vizualizacija ir naratyvai)

Geografiškai plati informacijos sklaida tarp Twitter draugų (I)

Geografiškai plati informacijos sklaida tarp Twitter draugų (II)

Koks žinučių turinys populiariausias ?

Kaip mums sekasi?

Kaip mums sekasi? (II)

Socialinė žiniasklaida kasdieninėje užsienio politikoje Lithuania's Foreign Minister Linas Linkevicius tweeted with "deep sorrow" that "Mr Mykola Zelenec was kidnapped & brutally killed by terrorists there". Lithuanian Foreign Minister Linas Linkevicius tweeted that there would be "more EU measures in (a) few days."

Socialinės medijos kasdieninėje užsienio politikoje

Žinučių platintojas ar diskurso kuratorius? Amplifiers - they need to receive pre-packaged content that they can easily repost, retweet or repurpose Idea Starters – creative brains, their insightful opinions often flow and are repeated throughout conversations long after they have left. Curators - This niche expert, collates information about a specific topic Commnetators - adding a comment without contributing greatly to the conversation. Viewers - adding a comment without contributing greatly to the conversation.

Diplomatinė praktika ir užsienio politikos įgyvendinimas keičiasi, tačiau socialinės medijos tradicinės diplomatijos nepakeičia, tik transformuoja būdus ir formas, kuriomis ji įgyvendinama. Efektyvi užsienio politikos komunikacija socialiniuose tinkluose – tai ne pasidalintų žinučių skaičius ar platus „sekėjų“ ratas. Tai dialogas, įsiklausymas į auditorijos lūkesčius .