Delivering Performing Arts Courses Online Tricia Ross Associate VP, Special Projects The Juilliard School Patricia Hoge, Ph.D. EVP Curriculum and Instruction/CAO Connections Education

How did we get here and why?

How did we get here and why? Juilliard’s Goal Juilliard’s Process Brandgenuity Why Connections Education?

History and Timeline Unique Partnership Fall 2010 Initial meetings Winter and Spring 2011 New York and Baltimore based meetings Spring 2012 Partnership Launch January 2013 January 2014 Launch of courses Pearson Unique Partnership Musical expertise of The Juilliard School Virtual education expertise of Connections Education

Developing Quality Online Courses

Juilliard Team Structure and Roles Business and Project Management AVP Special Projects Content President SMEs Assets Student Performances Faculty Videos Juilliard Archived Recordings

Design Decisions Backward Design Model iNACOL Standards Music Education Standards Performance Standards Juilliard “flavor” and brand Repertoire Pieces Juilliard Faculty and Students, Assets/Performances/Videos Grade banded courses Warm Up, Instruction, Practice, Performance

Phase I Goals What When Where 4 Music Courses in grade bands K-2 6-8 3-5 9-12 When May 2012 – Curriculum Development Kick-off July 2012 – Prototype for Sales and Marketing July 2012 – Website Promotion & Sales Training Jan 2013 – All grade band courses launch March 2013 – Program Guide Where Connections Academy – all FT virtual schools (part of standard course offerings) Connections Learning – Institutional and Consumer Markets

Grade Bands and Courses Experiencing Music I and II Kindergarten – Grade 2 Discovering Music I and II Grades 3 - 5 Exploring Music I and II Grades 6 - 8 Living Music I and II High School

Overarching Concepts Music Instruction in Rhythm Pitch The Orchestra History and Styles Instructional focus on Musicianship through experience with Western Classical music Reading music Music vocabulary Reinforcement of concepts © 2013 Connections Education LLC. All rights reserved.

Engaging Content Virtual Xylophone Virtual Music Tools Music Notation Tool Audio Video Interactive Review Slides © 2013 Connections Education LLC. All rights reserved.

Unique Lesson Structure © 2013 Connections Education LLC. All rights reserved.

Warm Up Engaging, real world connection or question Recap: Review of prior content © 2013 Connections Education LLC. All rights reserved.

Instruction Text and Audio Video Images © 2013 Connections Education LLC. All rights reserved.

Instruction: Analysis © 2013 Connections Education LLC. All rights reserved.

Practice Warming Up Prepare voice or fingers See It, Sing It Sight Singing See It, Play It Sight Reading Listen, Write It Dictation © 2013 Connections Education LLC. All rights reserved.

Performance © 2013 Connections Education LLC. All rights reserved.

Virtual Xylophone © 2013 Connections Education LLC. All rights reserved.

Virtual Music Tools © 2013 Connections Education LLC. All rights reserved.

Virtual Music Tools: Instrument © 2013 Connections Education LLC. All rights reserved.

Virtual Music Tools: Metronome © 2013 Connections Education LLC. All rights reserved.

Virtual Music Tools: Sampler © 2013 Connections Education LLC. All rights reserved.

Course Presentation K-2 Experiencing Music Experiencing Music

Course Presentation 3-5 Discovering Music . Discovering Music

Enrollment and Student Feedback Course Enrollment StarTrack Rating System Experiencing Music I and II (K – 2) 280 4.5 Discovering Music I (Grades 3 – 5) 402 4.5 Exploring Music I (Grades 6 – 8) 603 4.2 Living Music I (High School) 1228 4.1 Total 2513

Partnership - What worked? Phase 1 Lessons Learned - Evaluation of the process - Evaluation of product Partnership - What worked? - What helped? Phase 2 Distribution of product Maintenance New build decisions

Phase 2 and 3 Considerations Larger sales force available to sell Phase I courses for fall 2013 and beyond Analyzing student/LC feedback from the Phase I release Desire for maintenance cycle for all course release phases (Phase I informs Phase II) Identify and define requirements for delivery on multiple platforms Desire to have a mobile app companion Opportunity to provide testimonials as part of marketing plan/website for the fall Expanded timeline for increased review and deliverables Availability and schedules of SMEs Finalize Phase III scope and timeline Define mobile app requirements

Where are we now? National Launch – Press Event March 2013 Launch of Phase II courses - January 2014 Beginning planning of Phase III Arts Education for America’s Students: A Shared Endeavor Revised Music Education Standards

State Education Agency Directors of Arts Education (SEADAE) The State Education Agency Directors of Arts Education (SEADAE) have officially released their long awaited “Arts Education for America’s Students: A Shared Endeavor.” articulates the purpose and value of arts education in the balanced curriculum of all students asserts its place as a core academic subject area details how sequential arts learning can be supported by rigorous national standards and assessments.

Music Education Standards National Association for Music Education (NAfME) PreK-8 draft for public comment June 30, 2013 High school draft – January 2014 Detailed release and fieldwork for implementation – April 2014

Questions? © 2013 Connections Education LLC. All rights reserved.