JUŽNI TIROL.

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Presentation transcript:

JUŽNI TIROL

JUŽNI TIROL POVRŠINE 740 000 ha Voćarstvo – 3 % BDP 4,6 % BDP 50% voćarstvo i vinogradarstvo

JUŽNI TIROL Fruit Growing Area ~ 18,101 ha 99.1% Apples ~ 57 t/ha 0.9% Pears, Apricots, Cherries, Prunes & Kiwi ~ 39.5 t/ha Total Fruit Yield ~ 900,000 t / year 45% of the Italian production (apple) 13% of the EU-15 production (apple) Destination National Market 50% Export 50% (Germany, Austria, Switzerland, Scandinavia, UK, …) 4 PO

VELIČINA VOĆNJAKA < 2 ha - 42.6% > 10 ha -16.1%

Composition of Apple Varieties Golden Delicious - 48.9% Red Delicious - 11.2% Gala 10.9% Granny Smith 7.3% Jonagold 3.7% Morgenduft 4.1% Braeburn 5.7% Idared 1.2% Winesap 1.4% Elstar 0.8% Fuji 2% Cripps Pink 1.2% Jonagored 0.8% Others 0.9%

MELINDA

MELINDA ITALIJA – 20 % EU proizvodnje jabuka - 75 % - Južni Tirol - 6300 ha - 350 000 t/godišnje 75 % prihodi sa domaćeg tržišta Prihod: 230-250 mil. Eura

MELINDA 99 % proizvođača u PO 17 zadruga Sve imaju hladnjače 6 zadruga posjeduje klasirku i pakirnicu 75 % proizvodnje u 3 hladnjače Organizacija od 1979. godine Zadrugarstvo preko 100 godina Proizvodnja na 450-900 m nm

MELINDA SORTE Golden Delicious Red Delicious Fuji Gala Kanadska Reneta

MELINDA NAJVEĆI PROBLEMI: Elementi kakvoće Cijena proizvođaču

MELINDA Koeficijent kakvoće Fizikalno kemijske osobine ploda – 60% Položaj voćnjaka i ekspozicija – 25% Subjektivni dojam – 15%

MELINDA PROIZVODNJA: Integrirana 100% GlobalGap 100% Interni pravilnik o proizvodnji Savjetodavni centar 16-20 prskanja godišnje Testiranje na rezidue – 200,000 Eura/god Rezidui – garancija - 30% ispod dozvoljenog

MELINDA SAVJETODAVNI CENTAR Privatna inicijativa Posljednjih 20 godina javno financiranje iz provincije Upravlja Institut San Michelle Značajno smanjivanje utroška pesticida Integrirano-biološka zaštita

MELINDA CIJENA PROIZVOĐAČU Svaki proizvođač se prati od ulaza do prodaje ( nema ulazne analize ) Plačanje - u 5-6 rata svakih 2-2,5 mjeseca CK ( proizv.) – 0,36 E/kg – prosjek 2011. PROD. CIJENA (proizv.) – 0,38 E/kg – prosjek 2011. Industrija 8%

MELINDA PROSJEČNA CIJENA Sve sorte Sve klase Industrija Svi proizvođači

MELINDA KONZORCIJ 0,15 E/kg (bez ambalaže i prijevoza) Skladištenje Klasiranje Pakiranje Prodaja Marketing Razvoj

MELINDA CIJENE Koeficijent kakvoće Sorta Klasa – u preko 30 kategorija TRŽIŠTE

DISTRIBUTIVNI CENTAR

KLASIRANJE

PRODAJA I PAKIRANJE

PRODAJA I PAKIRANJE

GLOBALGAP

ZELENA REZIDBA

ROSY GLOW

BRIGE ?