ADVERTISING AND PROMOTION STUDENTS LEARN ABOUT: Students learn to: How do you know who to believe? Who is the advertisement targeting? Promotional techniques eg direct marketing, limited offer memberships What does the advertisement offer? What are the benefits of the service? Accuracy of information Are the claims believable? Ethics of advertising

ADVERTISING AND PROMOTION Advertising is a powerful too that can be very persuasive Advertising for fitness can be found: Magazines Newspapers TV/commercials Radio Internet Can often sound too good to be true – used to entice you to buy their product

HOW DO YOU KNOW WHO TO BELIEVE? Check to see if the product/service is endorsed by a recognised fitness or health institution. Does the person offering the service have any qualifications? What is the basis of their expertise? Well recognised brands/products are endorsed by Australian Fitness Industry or health organisations such as the Heart Foundation.

PROMOTIONAL TECHNIQUES Used to attract customers to products and services Target specific groups and offering limited offers are some techniques used Take the time to: Compare products Seek advice form people in the industry Investigate the quality of the product/service advertised

ACCURACY OF INFORMATION One technique used in advertising is using glossy, attractive advertisements to appeal to consumer senses (lack in information). Compare advertisements to determine the amount of information given As them questions about their qualifications and expertise If in doubt – investigate the information supplied

ETHICS OF ADVERTISING As with any commercial industry – the fitness industry uses many advertising techniques to attract customers and make money. The claims made in advertising can be misleading and may even be false – always investigate before making a decision.