Stakeholders Unit 1Business Skills for e-commerce HND in Computing and Systems Development

Stakeholders Identification of stakeholders  Satisfying stakeholder objectives  Pluralist perspectives (several autonomous but interdependent groups which either share power or continuously compete for power) Corporate mission objectives and policies

Mini assignment - Wigglers Hand in days Fri Sat Sun Mon Tue Wed Martin Lewis Mike Rhys Donovon Alex Alice Kieron Andrew Jordan Jay

Stakeholders Stakeholder (en) CC BY-SA 3.0 Grochim - Own work

Shareholders v executives Shareholders are interested in Increased capital value – rising share prices Dividends – return on investment Executives are interested in Long term growth Reinvestment of profits

Apple Apple had $164.5bn of cash (June 2014) Apple want to keep it Most of it is overseas In they bring it back into the US it will be taxed Shareholders ( Carl Icahn) want Apple to spend $50bn buying back shares A big return on investment for the shareholders

Customers v managers Customers have expectations of products Incremental improvements Minimal retraining Obvious utility and value Managers want to: Optimise development and product lines Reduce support burden for legacy products Minimise costs and maximise profits

Microsoft Windows 8 Customer/developer view Windows 10 For tablets, desktops and phones Write once run anywhere Led by “autocratic” Steve Sinofsky Customer/developer view interface is too different RT/Windows application incompatibility Windows 10 Earlier customer engagement than ever before “Most open, collaborative OS project ever”

Government v companies Governments want: Economic growth Employment opportunities Inward and home grown investment Tax revenues Companies want Low labour costs Skilled workforce Favourable tax regimes

Google v UK government Google Government (Osborne) says paid £11.6m tax UK revenues £3.4bn Says Ireland office is responsible for sales Government (Osborne) says UK has some of the lowest business taxes in the world, UK expect those taxes to be paid UK will introduce a plan designed to stop multinationals from diverting profits offshore 

Pluralistic examples The Cooperative Over 7 million members have a say in how The Co-operative is run, while earning points and a share of the profits Open source software and collaborative software development peer production by collaboration between developer and user Kickstarter People who back Kickstarter projects are offered tangible rewards and special experiences in exchange for their pledges

Mission A mission statement is a statement of the purpose of a company Who is your target client or customer What product or service do you provide to that client? What makes your product or service unique, so that the client would choose you? Bart, Christopher (July 1997). "Industrial Firms and the Power of Mission". Industrial Marketing Management 26 (4): 371-383

Examples HLC: Success for our students Amazon: To be earth’s most customer centric company Dell:  to be the most successful computer company in the world   Facebook: to give people the power to share and make the world more open and connected Google: to organize the world‘s information and make it universally accessible and useful. Skype: to be the fabric of real-time communication on the web.

Objective - a desired result Examples To increase sales by 10% annually To decrease expenses by 5% Increase customer retention Expand sales to the global marketplace Increase efficiencies through use of wireless or virtual technology Develop the leadership abilities of the team Align incentives and staff rewards with performance

Policies Principles, rules, and guidelines which allow a company to Achieve goals  Determine behaviour Guide operations

Apple store policies Privacy Sales and refunds Warranties Web site terms of use Software license Security

Dabs policies Faulty goods Consumer terms and conditions Discounts Accessibility Privacy Complaints Security Charitable donations Usage

Maritime Models Returns Privacy Security Delivery

Activity Find the following for a UK company selling technology products via e-commerce Mission statement Objectives Policies Create a short presentation and share it with the class