Seven Tips for Building a Successful Agency Barhorst Insurance Group Mary Cuccurullo Marketing Consultant December 2008

#1 Begin with the End in Mind Know what your business is How great is your reach? Spreading your efforts between two careers usually results in two failures Beware of the Sea of Opportunity

#2 Nothing Happens by Accident Make a Plan and work it using: Consistency Sacrifice Personal self-development Success is intentional.

Develop an Obsession for Learning. #3 Be Over Prepared Know everything there is to know about your industry Decide to take one class a month in something that furthers your industry/product knowledge. Develop an Obsession for Learning.

#4 Understanding the Power of Networking & Business Relations Build your business through referrals. Referral Sources? Family, Occupation, Recreation and Motivation Market yourself every minute of every day.

Become the Ultimate Sales Machine.. #5 Do the Work Diligence Responsibility Organizationally Multi-task Maintain a strong pipeline Become the Ultimate Sales Machine..

#6 Recognize the Power of Environment Who are your five peers? Mentors Working partners Your income is typically an average of the five people you associate most.

#7 Invest in What You Know Best Believe in and buy your own products. How much life insurance do you have? general liability? business auto?