What are the key elements and techniques? Print Advertisements What are the key elements and techniques?

Headline The title or ‘tag’ line of the ad The phrase that catches our eye

Copy The smaller details written on the ad Features Where to get the product Disclaimers The information you might read if you are actually interested in the product

Logo A common picture or text associated with the product or company For instant recognition

Target Audience Age Gender “Class” Interest group

Propaganda Techniques Appeal to Pity Donate to this cause Company will give portion of proceeds to charity

Propaganda Techniques Bandwagon Everyone else has it

Propaganda Techniques Testimonial Some one who had this product really liked it, so you will too This doctor / dentist recommends this product

Propaganda Techniques Celebrity Spokesperson Having this product will make you more like the celebrity / athlete

Propaganda Techniques Individuality Be the first to have this You’ll stand out among your friends

Propaganda Techniques Plain Folks These ordinary people can do it / have it, and so can you

Propaganda Techniques Product Comparison This product is better than our competitor’s

Propaganda Techniques Weasel Words This product may work for you Up to 50% off Positive / negative words that make you feel a certain way toward a product

Propaganda Techniques Reward Buy this product and get something in return