Mobile Commerce

Outline: What’s Mobile Commerce? Services of mobile commerce Mobile payment Mobile Commerce Application Challenges of Mobile commerce Advantages and disadvantages of Mcommerce Conclusion

Introduction: Mobile Commerce also known as M-Commerce MCommerce

What is M-Commerce? M-commerce is the buying and selling of goods and services through wireless handheld devices. M-Commerce is the process of paying for services using a mobile phone or personal organizer. M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.

Mobile Commerce Is the ability to conduct commerce using a mobile device. such as : Mobile phone. Personal digital assistant (PDA). Smartphone.

M-commerce benefit Your Internet offerings are easier and more convenient to access.  You get considerable flexibility while conducting business.  Transaction and personnel costs are reduced due to widespread automation of back-office operations.  Field staff is more effective as they have flexible access to back-office data.   

Benefit for business Selling a product or service For a small business could benefit from m-commerce. Selling a product or service Improving productivity

Mobile Commerce Attributes of M-Commerce Ubiquity Convenience Interactivity Personalization Localization Electronic Commerce Prentice Hall © 2006

M-Commerce Services and Applications available: Mobile ticketing Content purchase and delivery Information services Mobile banking Mobile Browsing Auctions Mobile Purchase Mobile marketing and advertising

Mobile ticketing Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue. Tickets can be booked and cancelled on the mobile device with the help of simple application downloads

Content purchase and delivery Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.

Information services: News Stock quotes Sports scores Financial records Traffic reporting

Mobile banking (M-Banking) Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money Main article: Mobile browser Using a mobile browser—a World Wide Web browser on a mobile device—customers can shop online Mobile Browsing

Mobile purchase Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device.

Mobile marketing and advertising Companies have reported that they see better response from mobile marketing campaigns than from traditional campaigns.

M- commerce Entertainment Communications Music Short Messaging Games Graphics Video Pornography Communications Short Messaging Multimedia Messaging Unified Messaging e-mail Chatrooms Video - conferencing Transactions Banking Broking Shopping Auctions Betting Booking & reservations Mobile wallet Mobile purse Information News City guides Directory Services Maps Traffic and weather Corporate information Market data

Mobile Commerce Application Google Android Google Android Market Apple Apple store The App Store is a digital application distribution platform for iOS developed and maintained by Apple.

Mobile payment Is an alternative payment method. Instead of paying with cash, cheque or credit cards, A consumer can use a mobile phone to pay for a wide range of services and digital or hard goods such as: Music, videos, ringtones, online game Transportation fare (bus, subway or train) Books, magazines, tickets

Mobile Payment Customer requirements: a larger selection of merchants with whom they can trade a more consistent payment interface when making the purchase with multiple payment schemes, like: Credit Card payment Bank Account/Debit Card Payment Merchant benefits: brands to offer a wider variety of payment Easy-to-use payment interface development Bank and financial institution benefits to offer a consistent payment interface to consumer and merchants

Payment via Internet Payment Provider WAP GW/Proxy Merchant User Browsing (negotiation) GSM Security SSL tunnel SMS-C CC/Bank

M-Commerce Challenges Slow data transfer speeds on second-generation cellular networks, resulting in higher costs to customer More Web sites need to be designed specifically for small wireless devices. Keyboards and screens on cell phones are still tiny and awkward to use. Limitation Memory Power supplies Small screen size Lack of Javascript and cookies Types of pages accessible Speed Size of messages Cost

Advantage and disadvantages of M-commerce Offers many payment options Push advertising, direct marketing. More efficient and extensive service offered. The Internet is going mobile Can be easily setup

Disadvantage Expensive cost Larger screens won’t be displayed is clear Slow speed Limited for longer message It hard way to fill the data. Security is not protected

Conclusion The core of m-commerce is the use of a terminal (telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange for information, services or goods. Mobile Commerce refers to any transaction with monetary value that is conducted via a mobile telecommunications network.

References: http://en.wikipedia.org/wiki/Mobile_commerce http://en.wikipedia.org/wiki/Mobile_web http://en.wikipedia.org/wiki/Mobile_payment http://en.wikipedia.org/wiki/Micropayment