David Schofield Group Head of Corporate Responsibility, Aviva Street to School David Schofield Group Head of Corporate Responsibility, Aviva

Aviva

Street to School - Our ambition Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. We aim to help 500,000 street children by 2015. EMPLOYEES: INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL CAUSE: PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE CUSTOMER & BRAND: DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL Employee engagement & participation Advocacy & best practice projects CRM & Leveraging in marketing and media

Street to School - Our footprint S2S Projects work around: Awareness and prevention – children helped to understand the dangers of the street and how to address the issues that drive them there Outreach – children contacted and connected with support services Health and wellbeing – children helped with heath and wellbeing Safe places – children helped to find a safe place to stay or return to a place of safety Education and training – children helped to access life skills, vocational or formal education or training. Sri Lanka: Education villages Singapore: Northlight School & Student Advisory Centres Hong Kong: Boys and Girls Club Association of Hong Kong

Street to School - Progress

Street to School – Big Yellow Spotlight You are the big picture global brand campaign UK customers pilots completed – phase 1 First full year of reporting on Street to School International Day for Street Children International Sleep Outs Advocacy & Thought Leadership Increased programme reach – now 21 partnerships worldwide

Inaugural International Day for Street Children, 12th April 2011

Street to School – We’ll focus on Engagement & participation driving pride Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. Advocacy & Leveraging inspirational practice CRM & Leveraging for Brand & Corp Rep EMPLOYEES: INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL CAUSE: PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE CUSTOMER & BRAND: DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL EMPLOYEES: Local and group wide activity that releases time, talent and resource (inc participation opportunities - volunteering, pro bono, giving & advocacy) to drive employee pride PROGRAMS: Robust to Inspirational activity, linked to advocacy, amplified and leveraged into policy / service design to create a multiplier effect Capability & Capacity Build in the system CUSTOMER: BRAND ADVOCACY: International Day of Street Child Street Child Summit inc Children's Panel / Participatory Research Continued Region/Market level Engagement CSC partnership UNHRC Study & other thought leading research More Aviva prominence on platforms One Aviva – sharing insight & spreading pockets of excellence

Street to School - Learning in practice Our Challenge Tri sector collaboration across the ‘system’

The third leg of the stool... “Aviva is exploring innovative global partnerships – not just funding programmes on the ground, but using their marketing campaigns to become an advocate of child rights. Aviva’s commitment goes far beyond financial contributions. Embedding Street to School throughout the company’s business has the potential for significant global reach and impact.” Douglas Rouse, director of corporate partnerships, Save the Children Aviva Child Safeguarding Code of Conduct Child Rights & Business Principals