Perspective from an Applied Research Team

Agriculture & Environment Innovation Centre Precision Agriculture Intro Agriculture & Environment Innovation Centre Precision Agriculture Data analysis Grain farms & Variable Rate Sustainable food & Greenhouse innovations Environmental Sustainability 1 minute NC R&I Intro Overview of AEIC team and the general past projects

Current Collaboration for Grain Farmers of Ontario Success Stories Current Collaboration for Grain Farmers of Ontario 1 minute The OMAFRA team has trust with farmers and they are willing to connect us with their advanced farming partners. Their goals are to support the Ontario farming community, so they are interested in working, and they are in regular communication. Their innovations are not always given the time of the day from industry and we can improve these concepts and develop them for farmers.

Working with Brilliant Farmers! Success Stories Working with Brilliant Farmers! 1 minute ReservoiRx GIS and computer programming minds applied to agriculture issues

External Awareness of Work Success Stories External Awareness of Work 1 minute Discuss how regular updates with Richard lead to the connection with out current partner. The willingness to be open with the partner’s area of interest, and showcase the team’s work created a connection. Since the partner has a business background, he appreciate and had respect for our ability and interest to meet quickly, develop proposals, and be part of the business development process.

Ag. story & Funding Length Key Issues Ag. story & Funding Length 40 seconds Funders support 6 month and short-range projects. Agriculture is a year over year process, and the funding for long-term projects of this nature are difficult to attain. Funding reviewers are used to a show like ‘How It’s Made’ however the modern food movement has demonstrated that people do not always have a complete understanding of how their food is grown. It can be difficult to tell the precision agriculture story.

Cost of Equipment Key Issues 40 seconds Less farmers = agricultural equipment makers and suppliers have to increase the price per unit. The reduced sales quantities also results in a focus on selling value-added services and software.

Message overload Key Issues 40 seconds It is tough to gain new users in farming. Farmers have an unbelievable amount of knowledge and issues to be aware of and concerned with, and precision agriculture can often seem like a minor item. As an applied research team, we generally provide a balanced opinion and do not often answer in absolutes. Companies with major sales and marketing dollars and legacy brands provide a strong sales message. Farmers are currently being bombarded by new technologies and software solutions who all claim to have the answer. It is difficult to compete with this while providing a balanced opinion.

Message overload Key Issues 40 seconds It is tough to gain new users in farming. Farmers have an unbelievable amount of knowledge and issues to be aware of and concerned with, and precision agriculture can often seem like a minor item. As an applied research team, we generally provide a balanced opinion and do not often answer in absolutes. Companies with major sales and marketing dollars and legacy brands provide a strong sales message. Farmers are currently being bombarded by new technologies and software solutions who all claim to have the answer. It is difficult to compete with this while providing a balanced opinion.

Farmer adoption & ROI Key Issues 40 seconds It is tough to gain new users in farming. Farmers have an unbelievable amount of knowledge and issues to be aware of and concerned with, and precision agriculture can often seem like a minor item. As an applied research team, we generally provide a balanced opinion and do not often answer in absolutes. Companies with major sales and marketing dollars and legacy brands provide a strong sales message. Farmers are currently being bombarded by new technologies and software solutions who all claim to have the answer. It is difficult to compete with this while providing a balanced opinion.

Potential Help Collaborators

Active Test Farms/Demonstration Areas Potential Help Active Test Farms/Demonstration Areas

Potential Help Excellent Partners!

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