...From Strength to Strength, i continues to deliver the best

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Presentation transcript:

...From Strength to Strength, i continues to deliver the best news content with brevity

85% 85% 73% i in Profile Solus readership non-London readership ABC1 demographic

Premium Newsbrands 740k 25m uu 1XL amplification Combined reach (+30%) i Readership: 569k The Scotsman Readership: 77k Yorkshire Post Readership: 102k 1XL amplification 25m uu N161Y NRS April 2015 - March 2016

Dedication to Core i Values We are a newspaper that doesn’t push opinion or dumb down content but delivers content with brevity and enables people to make up their own minds A highly engaged and responsive audience, writing to the editor in their hundreds each day Writing in in their hundreds each day

Investing in i journalists Now three times as many i journalists including... Grace Dent @gracedent 228k followers Simon Calder @SimonCalder 26.2k followers Kevin Garside @GARSIDEK 12.1k followers Alice Jones @alicevjones 9.8k followers

Investing in Content National news US Elections National news exclusive content feed from independent.co.uk International news from global providers such as Washington Post TATA Steel Olympic legacy Local news 1,000 locally connected journalists across the Johnston Press group

5% Growth Towards 300,000 circulation

Growing print ‘Successful migration of approx a third of the Independent’s circulation across to i’ ‘Increasing availability and penetration across the UK, making i more accessible’

Growing print Investment in subscription growth,to reward i’s most loyal readers Investment in reintroducing i back into Northern Ireland with over 65k copies sampled in the first week.

Growing Digital The launch of inews.co.uk has seen 3.5 million page impressions since launch