APICS Branding GUidelines

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Presentation transcript:

APICS Branding GUidelines

Chapter and Channel Partner Logos The APICS logo is an important asset for the APICS community. Proper use of the logo and APICS brand is a fundamental tenet for all APICS channel partners. APICS channel partners are encouraged to use the channel partner or chapter logo to identify their organization as an APICS channel partner. The APICS corporate logo and name should not be used in chapter and channel partner materials or marketing collateral without written permission from APICS. Local chapter and channel partner logos should be used instead. Please refer to the Channel Partner Logo Usage guidelines document on C-Box and contact the Chapter Relations team with any questions or if you need access to your local chapter or channel partner logo files.

Examples of Incorrect Use of the APICS Name and Logo Chapters should use their logo to promote their local event participation.

Examples of Incorrect Use of the APICS Name and Logo Social media posts should reference the chapter name, not APICS corporate.

Examples of Incorrect Use of the APICS Name and Logo Award referenced the chapter, but the winner’s press release incorrectly promoted “APICS Company of the Year.”